Cheng Peng

Cheng Peng

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Viewership Analytics Intern at Fox Entertainment
Los Angeles, California, United States
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Jobs verified_user 0% verified
  • FOX ENTERTAINMENT
    Viewership Analytics Intern
    FOX ENTERTAINMENT
    Jun 2026 - Current (4 months)
    • Built and maintained end-to-end viewership analytics pipelines aggregating multiplatform streaming and broadcast data from 400 Hulu shows (Hulu, linear TV, Tubi), enabling consistent weekly performance tracking across content portfolios
    • Developed automated executive reporting workflows by using Codex, Claude Cowork, and Power Automate to streamline email reporting and cloud file management, cutting manual turnaround time by ~30%
    • Collaborated with cross-functional teams (Product, Data, Content Strategy) to identify analytics gaps and translate stakeholder demands into structured data requirements, supporting 5+ recurring reporting pipelines used by VPs and SVPs
    • Synthesized multiplatform viewership patterns into strate
  • Vizardai
    Business Analyst Intern
    Vizardai
    Apr 2025 - Sep 2025 (6 months)
    • Performed competitive market research on AI-enabled SaaS platforms using SQL and VolcEngine, analyzing large-scale datasets from 70+ companies to uncover pricing trends, feature differentiation, and market positioning strategies
    • Benchmarked pricing strategies across leading SaaS models by conducting A/B Testing and forecasting analytics to inform revenue optimization and customer acquisition plans, achieving 10M+ cumulative users
    • Developed executive-ready reports and dashboards, tracking KPIs such as user engagement, credit consumption, and feature utilization, enabling cross-functional teams to make data-backed product and marketing decisions
  • AfterQuery Experts
    AI Training Specialist
    AfterQuery Experts
    Apr 2025 - May 2025 (2 months)
    • Prompted and validated 300+ complex financial reasoning questions using research finding gained from F500 companies’ public financial reports to enhance AI model’s performance on advanced accounting, projection, and valuation tasks
    • Designed scenario-based, assumption-given financial modeling prompts that includes multi-step calculations (e.g., ROIC, margin compression, payout ratios) to improve AI resistance and decision-making accuracy in complex finance contexts
  • Walmart
    Supply Chain Data Analysis Program
    Walmart
    Jan 2025 - Feb 2025 (2 months)
    • Analyzed and cleaned operational data through SQL, and Excel, and showcased visualization through Tableau to identify trends, opportunities, and areas for execution efficiency within company’s supply chain
    • Developed and tracked key performance indicators (KPIs) to measure the effectiveness of new initiatives, and summarized Walmart’s new technologies to improve supply chain efficiency and decision-making through business reports
    • Identified potential flaws within specific area’s supply chain through data analysis, market research, and concluding insights and results to professional business reports to recommend solutions to reduce costs
  • Quest Ventures
    Management Consulting Intern
    Quest Ventures
    Dec 2024 - Feb 2025 (3 months)
    • Conducted market sizing and entry analysis for international pet care clients by analyzing datasets of 5,000+ consumer records and visualizing insights in Tableau, which helped clients identify 15% growth opportunities in emerging markets
    • Collaborated with a team of 4 consultants and analysts to design research frameworks for AI and robotics projects; streamlined data collection and cleansing processes, reducing reporting time by 20% while ensuring consistent, high-quality deliverables
    • Developed and presented business process improvement recommendations that addressed operational inefficiencies and sales strategy gaps, adopted in 2 client engagements, leading to projected 10-12% efficiency gains in execution planning
  • University of Toronto
    Psychotherapy Program Assistant
    University of Toronto
    Sep 2024 - Feb 2025 (6 months)
    • Conducted the process of developing online psychotherapy sessions with Dr. Ka Tat Tsang’s team with a focus on family, parenting, anxiety, and inter-personal relationship
    • Collaboratively participated in the content creation and video production for the social media sessions in psychological counselling in platforms like TikTok, Bilibili, and Little Red Book
    • Held weekly discussions based on group analysis for the upcoming social trending in social media platforms as directions for later-week’s sessions in psychotherapy and counselling
  • Ernst Young Global Consulting Services
    Risk Consulting Intern
    Ernst Young Global Consulting Services
    Jun 2024 - Aug 2024 (3 months)
    • Migrated and managed large dataset in Excel and SQL to conduct analysis on 30+ financial institutes, evaluated key performance metrics to create regional comparison, developed 10+ transactional reporting analyses to showcase quarter-over-quarter sales and growth trends, created data visualization in Tableau to illustrate impact
    • Consolidated 30+ reports and summarized key learnings from expert interviews to enable deliverable creation, provided secondary research and analysis to support improvement on EY Knowledge Base and company white paper drafting
    • Led weekly recurring meetings with project leads to communicate key findings and align on next steps, collected feedback and implemented changes, designed project trackers to ou
  • PwC
    Strategy Advisory Intern
    PwC
    Jun 2023 - Aug 2023 (3 months)
    • Built financial model to forecast profit and loss (P&L), refined sector specific assumptions using industry benchmark and client feedback to enhance modeling accuracy and precision
    • Assessed Chinese Electric Vehicle total addressable market (TAM) to estimate white space and opportunities, drove 10+ competitive analysis and market strategy assessment to deliver market entry recommendations
    • Collaborated closely with 10 team members to divide piloting responsibilities, led interview consolidation and note summary to provide key takeaways for the team, enabled faster decision making and improved overall team efficiency by 20%
  • Thematic
    Business Development and Data Analytics Intern
    Thematic
    May 2022 - Jul 2022 (3 months)
    • Conducted market research and business development for Thematic, Inc., an US platform that connects up-and-coming artists and video content creators & others who require copyright-free music
    • By the end of the internship, identified, evaluated and communicated to 50 content creators on YouTube and 10 artists on Spotify based on specific criteria set by Thematic
    • Delivered a presentation to the leadership team to present the result of market research and recommended a set of specific criteria that will result in higher success rate of business development, which was highly appreciated by the leadership team
Education verified_user 0% verified
  • USC Marshall School of Business
    Master of Science in Business Analytics, Business Analytics
    USC Marshall School of Business
    Jan 2025 - Jul 2026 (1 year 7 months)
  • University of Oxford
    Summer Abroad Program, PSYCHOLOGY
    University of Oxford
    Jan 2023 - Dec 2023 (1 year)
  • University of Toronto
    Honours Bachelor of Science degree, Psychology+Cinema Studies
    University of Toronto
    Jan 2021 - Dec 2025 (5 years)
  • RIDLEY COLLEGE
    High School Diploma, IB
    RIDLEY COLLEGE
    Jan 2017 - Dec 2021 (5 years)
Projects (professional or personal) verified_user 0% verified
  • H
    Handshake AI Training Program
    Oct 2025 - Nov 2025 (2 months)
    Conducted structured evaluations of generative AI model outputs, assessing instruction-following accuracy, image consistency, quality, and naturalness to support model fine-tuning and reliability improvements. Trained in advanced AI assessment methodologies, applying systematic scoring frameworks to ensure data integrity and enhance model alignment with human judgment standards.
  • O
    Outlier AI Training Program
    May 2025 - Jun 2025 (2 months)
    • Designed and refined high-complexity evaluation prompts and rubrics for large-language-model (LLM) training in various domains including finance, psychology, and tax, ensuring atomic, self-contained criteria and consistent scoring alignment across model responses.
    • Executed multi-round model benchmarking and qualitative failure analysis, identifying reasoning gaps, refining grading standards, and calibrating difficulty to optimize LLM reasoning accuracy below performance thresholds (
  • A
    AfterQuery AI Training Program
    Apr 2025 - May 2025 (2 months)
    • Created and validated 350+ complex financial reasoning questions using annual financial reports from Fortune 500 companies, enhancing AI model performance in advanced accounting, forecasting, and valuation tasks
    • Designed scenario-based financial modeling problems with embedded assumptions and multi-step calculations (e.g., ROIC, margin compression, payout ratios), improving AI robustness and decision-making accuracy in corporate finance contexts
  • W
    Walmart Supply Chain Data Analysis Assistant
    Jan 2025 - Feb 2025 (2 months)
    • Analyzed and cleaned 250K+ delivery records using SQL, and built Tableau dashboards to visualize trends and identify opportunities to optimize supply chain operations and improve execution efficiency
    • Developed and monitored KPIs to evaluate new initiatives; produced business reports summarizing Walmart’s emerging supply chain technologies and provided actionable insights to support data-driven decision-making
  • M
    Micro-Entrepreneur Consulting Summer Abroad Program
    May 2024 - Jun 2024 (2 months)
    • Conducted on-site national research to acquire knowledge of micro-businesses in South Africa by interviewing local entrepreneurs to collect operational data for business evaluation and analysis
    • Collaborated with Rotman Commerce professors to refine consulting methodologies under the South African context
    • Delivered a final presentation outlining future business development strategies to entrepreneurs and monitored the implementation of these strategies over a six-month period
Publications verified_user 0% verified
  • A
    Emotion-Impacted Decision-Making Under Risk
    Advances in Social Behavior Research ASBR
    Dec 2024
    • Read historical literature on relevant psychometrics and decision-making to understand the prevailing theories and models of the influence of emotions on decision-making
    • Negotiated the experimental methodology and process, and discussed and compared past experiments with the supervisor to improve the validity and reliability of the experiment through improvement and innovation
    • Conducted experimental design, testing and refinement independently, collected data through independent design on Qualtrics Survey, and used the Randomizer tool to ensure scientific validity of the experiment
    • Used Excel, SPSS, and R Studio for detailed research statistics analysis, and analyzed anomalies in each experimental group to ensure comp