C
Chemere Francis
About
Detail
Georgia, United States
Contact Chemere regarding:
Flexible work
Starting at
USD70.3/hour
Résumé
Jobs
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Performance Marketing ManagerFirstKey HomesAug 2022 - Current (4 years 2 months)• Leads strategy and execution of paid campaigns across multiple channels, including Google Ads, Facebook, Instagram, and streaming, driving a 300% increase in conversions during year 1 . New strategy decreased cost per conversion overall. • Manages and implements a monthly budget of $60K-$75K, ensuring efficient allocation across platforms and exploring options for reallocation based on regional and microeconomic needs. • Responsible for implementation of AI video editing tool for ease of content creating. • Manages third-party partnerships and external vendors. • Develops data-driven insights to inform campaign optimization, including customer segmentation, targeting, and creative strategy adjustments, resulting in overall campaign p- JDigital Marketing ManagerJewish HomeLifeNov 2020 - May 2022 (1 year 7 months)• Managed social media presence for 10 different B2C lines of business, resulting in a 106% increase in engagement. • Tracked and reported on Google Analytics findings. • Created social media graphics using Canva. • Managed execution of donor based emails and newsletters in MailChimp. • Used NPS to determine consumer sentiment. • Executed digital marketing strategies across paid search and social platforms, leading to a 32.9% increase in followers across brands. • Collaborated with senior leadership. • Managed website - WordPress with Divi & Elementor. • Maintained content calendar utilizing Hubspot.
- NMarketing CoordinatorNASCOMay 2019 - Oct 2020 (1 year 6 months)
- PMarketing AssociatePhoenix SynergisticsMar 2010 - May 2019 (9 years 3 months)• Prepared and distributed marketing content using email marketing platforms. • Boosted open (20%) and click rates (15%) on email marketing by streamlining the look and feel of marketing pieces and condensing the number of emails sent to varying client segments weekly. • Produced and edited content for B2B marketing materials – email, press releases, proposals, campaigns. • Ensured accurate segmentation of customer databases for effective delivery of relevant and purposeful content. • Managed website operations. • Reviewed and interpreted raw survey data, identifying trends, key insights, and preparing reports for key accounts and presentations. • Coordinated production of all syndicated research reports. • Managed cross functional
Education
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- DDelta Mu Delta
- MBABrenau University
- BBAGeorgia State University