C
Chase Palaszek
About
Detail
Michigan, United States
Résumé
Jobs
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Demand Generation ManagerAgencyBlocJan 2024 - Jul 2025 (1 year 7 months)Generated +$6.1mm ARR in 2024 from omnichannel campaigns converting at a 3-5% average. Utilized AI to lead development of a custom-built sales prospecting and enrichment tool. Built a complete marketing funnel for a full solutions suite, including two 2025 product launches. Raised SQL volume by 15% at a -17% CPA, and improved lead-to-deal conversion rates by 3% across paid search and social channels.- TSr. Campaign ManagerThriveDX EnterpriseNov 2022 - May 2023 (7 months)Increased deal volume by 40.5% and deal value by 57% ($4.1mm) from 2022 to 2023 for an acquired company with no former marketing function. Planned, executed, tracked, reported, and optimized global marketing strategy and campaigns, managing budgets of +$500k. Improved automated ABM sales email response and conversion rates by 17% and 6% respectively via A/B testing and qualitative customer research. Reduced sales cycle time by 2% through automated outbound email workflows, tasks, and sequences.
- TDigital Marketing ManagerThriveDX EnterpriseNov 2021 - Nov 2022 (1 year 1 month)
- ALead Generation ManagerAxios HRSep 2019 - Nov 2021 (2 years 3 months)Reduced sales-to-lead response time through Lean Six Sigma process analysis and CRM automation. Grew candidate pool by 2% and applicant volume by 3% in less than a quarter via automated chatbots. Involved in rebranding of digital, physical, and advertising assets for three company divisions. Initiated and led Indeed account consolidation and optimization across 6 branches, reducing ad costs and improving data and spend tracking analytics. Doubled LinkedIn audience via organic content marketing in under a year.
- AMarketing SpecialistAxios HROct 2018 - Sep 2019 (1 year)
Education
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- BA MarketingGrand Valley State UniversityAug 2012 - May 2016 (3 years 10 months)