Charmaine Odums

I’m a B2B SaaS marketing leader with 12 years of experience building growth engines that scale. Most of my work has focused on turning fragmented demand efforts into durable systems or creating them from scratch to produce predictable pipeline and revenue across SaaS.

I operate through systems and frameworks, not one-off tactics. That means clear definitions, tight handoffs, feedback loops, and execution layers that actually learn over time. I’ve led global teams, managed eight-figure budgets, and partnered closely with sales, product, and ops to move growth from reactive to repeatable.

Lately, I’ve been sharing what I’ve learned in public. Writing, diagrams, and practical frameworks are how I pressure-test ideas and make them useful for other operators. I’m interested in roles where growth is treated as an infrastructure system, not a collection of channels, and where clear thinking matters as much as output.

If you’re building, fixing, or scaling a growth system, you’ll probably find my work relevant. Let’s connect.