Charity Ravn

Director, Web Performance & MarTech (Contract)

Lumos

Jun 2024 - Current (2 years 3 months)

Led revenue growth initiatives that boosted B2B/B2C acquisition by 32% in 6 months using targeted marketing and data analytics. Optimized lead lifecycle workflows with advanced tracking and segmentation, improving pipeline efficiency by integrating data-driven methods. Collaborated with cross-functional teams to refine KPI definitions, achieving a 20% increase in campaign efficiency in 6 months. Managed lead management strategy in Salesforce Marketing Cloud, enhancing lead scoring, nurturing, and MQL conversion. Implemented performance marketing tactics across digital channels to improve landing page conversions and revenue generation.

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DSP Platform Advisor (Contract)

Alpha Insights

Nov 2023 - Jun 2024 (8 months)

Facilitated strategic media platform discussions that enhanced B2B purchasing decisions and boosted operational efficiency. Utilized data segmentation insights to tailor media strategies, supporting improved targeting and personalization. Provided strategic guidance on marketing automation, enhancing attribution and conversion tracking by 30%. Counseled on lifecycle platform strategies to reduce transition delays by 25% and boost pipeline efficiency. Supported lead generation efforts by refining automation workflows and CRM integrations to drive conversion strategy.

VP, Director of Marketing Technology

22squared

Jul 2022 - Nov 2023 (1 year 5 months)

Implemented scalable data solutions across platforms, yielding a 30% improvement in campaign performance within 6 months. Developed a comprehensive MarTech roadmap to optimize measurement frameworks and drive a 25% increase in client acquisition within 6 months. Directed targeted go-to-market initiatives for Al products, enhancing product visibility and driving sales through strategic messaging. Refined attribution modeling by improving data capture and analytical methods to better inform campaign performance. Optimized funnel performance by integrating data analytics with marketing automation, reinforcing sustainable growth marketing practices.

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Director, Marketing Operations

TELRITE HOLDINGS (PURETALK)

Jun 2021 - Jul 2022 (1 year 2 months)

Orchestrated team strategy and analytics during launches, driving a 25% revenue increase in 90 days. Directed Marketo-driven personalization efforts, boosting customer engagement by 35%. Led A/B testing initiatives that refined customer segmentation, resulting in improved journey insights. Optimized lead lifecycle processes to support efficient hand-offs and improve overall funnel conversion. Integrated conversion strategy improvements by aligning lead generation with targeted marketing automation processes.

Digital Operations Manager

Cox Communications

Nov 2019 - Jun 2021 (1 year 8 months)

As a Digital Operations Manager, I optimized the MarTech stack, including Tealium, Adobe Analytics, and Marketo, to enhance campaign performance by 18% through strategic integrations. I created dashboards to monitor key marketing KPIs and funnel performance, enabling enhanced data-driven decision-making. Streamlined tagging processes reduced implementation time by 50%, generating significant annual cost savings. I supported data governance efforts to ensure EDM and CCPA compliance, collaborating with business units to remediate errors efficiently. My role also involved conducting audits on the Release of Information (ROI) to protect client data and ensure compliance, which further strengthened our data governance framework. Additionally, I

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Marketing Automation Director (Contract)

Jonestown Road

Sep 2018 - Nov 2019 (1 year 3 months)

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Senior Web Analytics Manager

Cricket Wireless (AT&T)

Sep 2016 - Sep 2018 (2 years 1 month)

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Director of Business Services

BigSquid (now Qlik)

Jul 2015 - Sep 2016 (1 year 3 months)

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Paid Search Lead

AutomationDirect

Nov 2012 - Jul 2015 (2 years 9 months)

As a Paid Search Lead, I was responsible for developing and executing high-impact paid search campaigns across various platforms, including Google Ads and Microsoft Advertising, to drive lead generation and maximize ROI. My role involved comprehensive data analysis to optimize campaign performance and budget management, ensuring that resources were allocated effectively to achieve our marketing objectives. Additionally, I leveraged CRM tools, such as Salesforce, to manage customer data and enhance our targeting strategies, which contributed to more personalized and effective campaigns. Through meticulous campaign management, I successfully increased brand visibility and engagement, ultimately driving significant growth in lead acquisition.

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Campaign Marketing Manager

Global Net Access (GNAX)

Dec 2011 - Jul 2012 (8 months)

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Search Marketing Manager (Contract)

NuRun (Agency)

Jul 2011 - Nov 2011 (5 months)

Business Implementation Manager

Adobe

Sep 2007 - Jul 2011 (3 years 11 months)

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