Chance Bonham Marketing Automation Specialist II

Marketing automation specialist II

Trustage

Jan 2026 - Current (7 months)

Results-driven Marketing Automation Specialist with expertise in Salesforce Marketing Cloud, customer journey orchestration, and data-driven campaign optimization. Proven track record of delivering personalized, multi-channel marketing programs that increase engagement, conversion rates, and customer retention. Key Responsibilities & Impact: - Led end-to-end execution of marketing automation campaigns in Salesforce Marketing Cloud (SFMC), including campaign design, development, QA, deployment, and performance optimization for high-volume, multi-channel communications. - Developed and deployed dynamic, personalized email and SMS campaigns using AMPscript and Journey Builder, driving increased engagement and improved customer lifecycle inte

Senior Salesforce Marketing Cloud Developer

Sunrun

Mar 2025 - Current (1 year 5 months)

- Developed and executed scalable, key company campaigns in Marketing Cloud using Email Studio, Mobile Connect, Journey Builder, and Automation Studio—strengthening key KPIs and directly supporting core campaign goals. - Directed cross-functional collaboration with departments like Sales, Brand, and Customer Loyalty to align Marketing Cloud solutions with organizational objectives and unify design systems, reducing campaign production time and improving cross-team visibility and efficiency. - Oversaw the design, build, and QA of multi-touchpoint campaigns, ensuring reliable deliverability and improving engagement metrics—such as open rates and clickthrough rates—through dynamic content, advanced personalization, and responsive design best p

Senior Marketing Cloud Developer

Sunrun

Mar 2025 - Jan 2026 (11 months)

Strategic and technical Marketing Cloud Developer specializing in Salesforce Marketing Cloud, marketing automation architecture, and data-driven personalization. Expert in building scalable, multi-channel campaigns and customer journeys that drive measurable improvements in engagement, efficiency, and ROI. - Designed, developed, and executed scalable, multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Connect), driving measurable gains in engagement and campaign ROI. - Directed cross-functional collaboration with departments like Sales, Brand, and Customer Loyalty to align Marketing Cloud solutions with organizational objectives and unify design systems, reducing cam

Salesforce Marketing Cloud Strategist

CPI Security

Jul 2022 - Mar 2025 (2 years 9 months)

- Implemented integrated marketing automation strategies using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Connect), enhancing customer engagement and overall lifecycle marketing effectiveness. - Designed and optimized personalized, data-driven customer journeys, improving customer experience, retention, and engagement across multiple touchpoints. - Developed responsive, mobile-optimized email campaigns using HTML, CSS, and AMPscript, ensuring cross-device compatibility and increased user engagement. - Leveraged SQL and Automation Studio to build advanced audience segmentation and generate actionable insights, strengthening targeting precision and reporting accuracy. - Utilized Monday.com as a primary project managemen

Global Manager, Web Presence & Marketing Analytics

Merz Aesthetics

Jan 2019 - Jul 2022 (3 years 7 months)

The Global Manager of Web Presence and Marketing Analytics for Merz Aesthetics. I oversee the execution and tracking of Merz Aesthetics digital platforms. I manage the development and delivery of digital campaign strategies and tactics across Merz Aesthetics websites and assist with communication strategies for all Merz Aesthetic brands. • Assist in improving the website user experience on both desktop & mobile devices. • Design and develop Digital Assets such as but not limited to social media posts, web banners and graphics. • Provide regular reporting and analysis on online marketing campaigns, key performance and paid search metrics including trend analysis through Analytic dashboards. • Manage basic website content changes via WordPres

Multimedia Experience Lead and Graphic Designer

Merz Aesthetics

Aug 2017 - Jan 2019 (1 year 6 months)

As the only internal Designer for Merz, I was responsible for providing creative internal and external design deliverables and apply them to multi media avenues. With this role, there was a level of responsibility as it was a brand advocate, following brand standards ensuring consistency and quality, while focusing on speed and being resilient when faced with high volume. The role worked closely with brands and corporate, recognizing situations where creative can be pushed and when to strictly uphold standards. This role was critical in ensuring keeping materials current and weaving the brand platform into targeted employee and customer touch-points. • Developed the Merz voice and style to ensure consistent usage throughout all creative pro

Graphic Designer

Merz Aesthetics

Sep 2015 - Sep 2017 (2 years 1 month)

The Graphic Designer is responsible for design deliverables at the direction of the Director of Corporate Communications and Channel Marketing. This includes updating existing product promotional materials, creating new design concepts for corporate and brand initiatives.

Summer Intern

Merz Aesthetics

Jun 2015 - Sep 2015 (4 months)

Graphic Designer, Re-branding, Editing and Enhancing Ad's Internally and Externally, Web Management, and more

Studio Intern

Trone Brand Energy

May 2014 - Sep 2014 (5 months)

Creating, Designing, and Fabricating specialized ads for clients while working with teams to take an idea starting from creative boards to foam core pin ups to final ad's, digital and hard copies. I help in the process and effectively get jobs done and successfully meeting clients needs and standards with my creativity and final user in mind objective.

L

Head Cashier

Lowes Hardware

Mar 2012 - May 2014 (2 years 3 months)

Created a schedule for each day, listing cashiers work schedule as well as breaks and lunches. Also directed and managed a safe and efficient customer service environment. I put out the money from the cash office in the morning and put the money up from each register at night.

Cashier

Lowes Home Improvement

Sep 2011 - Mar 2012 (7 months)

Rang up and provided a positive and friendly interaction with customers as I rang up their merchandise. I also sold and helped answer any questions of products sold at Lowes.

Camp Counselor

Precision Golf

Jun 2007 - Aug 2012 (5 years 3 months)

Ran a scheduled camp, creating and planning activities as well as instructing games and lessons with the campers.

Chance Bonham

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