C

Chaitanya Sirasanagandla

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Nevada, United States

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Résumé

Jobs verified_user 0% verified
  • UnitedHealth Group
    Principal Salesforce Marketing Cloud Engineer / Architect
    UnitedHealth Group
    Jul 2022 - Current (4 years 2 months)
    • Spearheaded end-to-end Salesforce Marketing Cloud solution design for 25+ healthcare member engagement programs — collaborating cross-functionally across marketing operations, data analytics, and senior product teams — achieving sustained open rate and CTR improvements across all Journey Builder campaigns. • Engineered SSJS Cloud Page scripts invoking Journey Builder REST API entry events against real-time CRM and clinical data via SFTP, delivering Next Best Action (NBA) member communications across digital channels with sub-60-minute trigger latency. • Optimized multi-step Automation Studio workflows combining SQL transforms, WSProxy Data Extension operations, and SSJS REST API callouts, increasing audience segmentation precision and red
  • Carmax
    Tech Lead – Salesforce Marketing Cloud
    Carmax
    Jun 2021 - Oct 2022 (1 year 5 months)
    • Orchestrated technical delivery for 70+ concurrent Journey Builder omnichannel campaigns across digital channels — including Automation Studio, Contact Builder, and Content Builder — sustaining 100% SLA adherence over 16 months through meticulous organization and operational excellence. • Overhauled Automation Studio SQL queries to join real-time behavioral Data Extensions with CRM subscriber records and apply Next Best Action (NBA) audience segmentation filters, driving a 15%+ lift in customer engagement and click-to-open rates. • Standardized HTML/CSS3 email templates, AMPScript dynamic content rules, and quality assurance checklists across the full SFMC engineering team, reducing email QA turnaround time by 40% and ensuring accurate ca
  • L
    Salesforce Marketing Cloud Developer
    Leica Camera AG
    Jan 2021 - Apr 2021 (4 months)
    • Diagnosed and resolved Data Extension and suppression list defects as Tier 1/2 SFMC platform support lead, improving regional subscriber data quality and audience segment accuracy. • Designed standardized segment definitions, import/export workflows, and Data Extension schemas aligned to global Salesforce CRM governance standards, accelerating agency partner onboarding by 50% and reducing time-to-first-send from weeks to days. • Enforced platform governance processes across all regional campaign executions, maintaining zero GDPR, CAN-SPAM, and CCPA compliance incidents throughout tenure.
  • VF Corporation
    Salesforce Marketing Cloud Developer
    VF Corporation
    Feb 2019 - Apr 2021 (2 years 3 months)
    • Streamlined Automation Studio workflows combining SQL Query activities, import/extract jobs, and AMPScript dynamic content rules across 5+ B2B and consumer brand Business Units, eliminating 100% of manual audience data preparation. • Accelerated triggered email time-to-inbox by 65% for welcome series, order confirmation, and post-purchase journeys by implementing SOAP API trigger invocations and optimizing Triggered Send Definitions in Email Studio. • Executed structured A/B and multivariate testing programs across 10+ brand email campaigns, generating a 20%+ average engagement lift in winning variants and providing actionable performance reporting to marketing teams. • Configured MobileConnect SMS and Social Studio campaigns integrated w
  • N
    Salesforce Marketing Cloud Developer
    NIKE, Inc.
    Sep 2017 - Jan 2019 (1 year 5 months)
    • Developed scalable AMPScript email templates, Triggered Send Definitions, and Data Extension schemas for high-volume global email programs, sustaining millions of sends per week at enterprise SFMC throughput SLAs. • Engineered responsive HTML/CSS3 email templates with AMPScript personalization validated through Litmus pre-launch testing, reducing email rendering defects by 95% across 20+ clients. • Consolidated a reusable Content Builder component library — dynamic content blocks, reference content blocks, and code snippet blocks — across all campaign pods, significantly reducing average template build time. • Configured 15+ Journey Builder programs — welcome journeys, promotional alerts, and re-engagement flows — through standardized san
Education verified_user 0% verified
  • Salesforce
    Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Feb 2026 - Aug 2026 (7 months)
  • Salesforce
    Salesforce Certified Marketing Cloud Developer
    Salesforce
    Mar 2023 - Current (3 years 6 months)
  • Salesforce
    Salesforce Certified Marketing Cloud Administrator
    Salesforce
    Feb 2022 - Aug 2026 (4 years 7 months)
  • Sacred Heart University
    Master of Science (M.S.)
    Sacred Heart University
    Jan 2017
  • J
    Bachelor of Technology (B.Tech.)
    Jawaharlal Nehru Technological University, Hyderabad
    Jun 2011 - Jan 2015 (3 years 8 months)