Chad Mills

Sr. Campaign Specialist

Citizens Bank

Jan 2026 - Current (7 months)

(Zeta Marketing Platform - contracted directed by MasterCard) Drive end-to-end lifecycle marketing across email and SMS for lending/credit card portfolios. Leads audience strategy, segmentation, QA, and deployment within agile workflows while partnering across product, risk, and analytics teams to deliver scalable, compliant, data-driven campaigns that improve engagement and revenue performance. • Helping enable the execution of complex sms communications, email campaigns and ZMP experiences by creating the segmentation, automation, and operating structure used across teams at scale

Marketing Account Engagement, Automation & Lifecycle Specialist

Batteries Plus

Jul 2025 - Dec 2025 (6 months)

Owns end-to-end email and SMS execution across B2C and B2B at Batteries Plus, running both Pardot and Salesforce simultaneously. Developed a proprietary Zeta-Pardot integration using Python and AWS to trigger real-time engagement journeys based on purchase behavior. Drives commercial and retail segmentation at scale, executing lifecycle campaigns that boost conversion and retention. Combines UX principles, AI-driven automation, and CRM data to deliver fully personalized messaging experiences that fuel measurable growth. • Engineered full Zeta-Pardot bridge, automating order-based segmentation and driving real-time personalization. • Manages 70M+ emails/year and 1M+ SMS/month across B2C and B2B, generating multi-million-dollar revenue lift.

UX/Email & SMS Marketing Specialist

Batteries Plus

Nov 2023 - Jul 2025 (1 year 9 months)

Leads the evolution of consumer and commercial email marketing at Batteries Plus by implementing dynamic templating and advanced configurations using Zeta Data Cloud. This strategic implementation has led to significant increases in open rates, conversion rates, and revenue. Utilizes proven UX methodologies, including user research, persona development, and iterative A/B testing, to enhance customer engagement and satisfaction while boosting brand awareness. Highly skilled in devising and executing email marketing strategies, meticulous data analysis, and integrating campaigns across multiple channels to achieve cohesive marketing objectives. Created highly interactive experimental campaigns using AMPScript (for Gmail) • Designed and implem

G

Email/SMS Marketing Consultant & Manager

Groundswell Interactive

Mar 2023 - Oct 2023 (8 months)

Guided client engagements as the lead UX consultant, transforming business objectives into proven design strategies, resulting in a 35% growth in revenue and a 20% improvement in customer retention rates. • Architected omnichannel customer engagement programs spanning email, SMS, web, and paid media, contributing to a 40% increase in customer acquisition. • Designed lifecycle marketing strategies, audience segmentation frameworks, and automated customer journeys that improved engagement and customer retention across multiple client accounts. • Developed responsive HTML email experiences and dynamic content campaigns, increasing click-through performance by 25% while improving user experience and accessibility. • Partnered with creative, dev

E

UX Marketing Lead

Eventellect

Jan 2022 - Mar 2023 (1 year 3 months)

Orchestrated and directed UX-driven B2B initiatives, overseeing projects across multi-functional teams, ensuring alignment with client objectives. • Directed enterprise UX strategies that enhanced B2B engagement metrics, driving a 30% increase in user satisfaction. • Implemented advanced personalization tools to refine user experiences, resulting in a 25% lift in customer retention. • Led workshops with stakeholders gather insights, reducing project lead time by 20%. • Designed scalable frameworks for UX/UI projects that streamlined the review process, accelerating approvals by 25%. • Improved cross-functional collaboration by fostering open communication and transparent workflows. • Monitored and optimized UX design elements to align with

User Experience Designer & Strategist

Guidant Financial

Jan 2021 - Dec 2021 (1 year)

Optimized Guidant Financial's digital presence using advanced UX tools, increasing user engagement and conversions by 20%. Enhanced B2B/Fintech platforms for revenue growth and competitive edge. • Deployed cutting-edge UX strategies to revamp B2B FinTech platforms, increasing revenue by 15%. • Simplified complex workflows through user-centric design, boosting retention by 40%. • Integrated multi-platform personalization tools, achieving a 20% increase in lead conversions. • Conducted comprehensive usability testing to validate design changes and optimize performance. • Collaborated closely with stakeholders to align UX goals with broader company objectives. • Designed intuitive user interfaces that enhanced overall platform accessibility an

T

UX Designer & Email Marketing Specialist

Thumbjamz Entertainment

Oct 2018 - Nov 2020 (2 years 2 months)

Design and develop a "responsive" SaaS platform (using Atomic Design principles) within 6 months. • Developed responsive SaaS platforms utilizing Atomic Design principles, reducing development cycles by 30%. • Conducted usability tests that decreased customer support tickets by 50% and increased user engagement by 15%. • Created interactive prototypes that secured $2M in additional funding. • Designed data-driven marketing campaigns that elevated brand visibility and drove user acquisition. • Spearheaded cross-team initiatives to streamline product development and ensure timely delivery. • Mentored junior designers, fostering skill development and elevating team performance.

Sr UX Designer & Software Engineer

Westwood One

Jan 2008 - Jan 2009 (1 year 1 month)

Development operations & support (HTML/CSS, ASP, SQL, COM and Microsoft .NET) for proprietary "Broadcast Management System" (BMS). • Conducted comprehensive user research, analyzing feedback from 100+ users, to inform design decisions for a new mobile app; resulting in a 40% increase in user satisfaction and a 25% decrease in user complaints. • Documented comprehensive technical and business requirements, resulting in the successful delivery of user-centered solutions that increased customer satisfaction by 25%. • Developed and supported proprietary Broadcast Management System (BMS) using HTML/CSS, ASP, SQL, COM, and Microsoft .NET. • Designed intuitive workflows to streamline broadcast scheduling, reducing operational inefficiencies by 20%

D

Director, UX, Social and Email Marketing

Direct Connectix

Jun 2002 - Sep 2018 (16 years 4 months)

Established a market-leading local digital marketing and UX services firm, steering strategic direction, managing a team of 15 top-performing professionals, and delivering exceptional results, including a 50% increase in profit margin. • Led a team of 15, delivering 50% revenue growth through innovative marketing strategies. • Designed and launched enterprise-grade applications, increasing customer satisfaction by 40%. • Utilized advanced segmentation and personalization in Mailchimp to drive a 20% boost in conversions. • Managed end-to-end project lifecycles for complex digital marketing campaigns. • Analyzed market trends to proactively adapt strategies, ensuring competitive advantage. • Established scalable processes to optimize resource

About

Detail

Timeline

Résumé