Camila Gonzalez Rubio Growth marketing manager

Marketing & growth manager

morgana

May 2022 - Current (4 years)

Brand strategist

TrueHome

Apr 2021 - Apr 2022 (1 year 1 month)

Creation of SEO, SEM campaigns. ●Manage Out of home and online marketing campaigns ●Develop KPIs and OKRs each Q. ●Use SMART goals to focus on business-critical goals upfront ●Create detailed documents to distinguish who your target buyers are. ●Create a content marketing strategy to generate leads. ●Distribute content. ●Run ads for short-term results. ●Implement a digital PR strategy to increase buzz around the brand. ●Measure and improve customer lifetime value (CLV). ●Build a referral engine. .

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Coorginador merch y marketing en urban decay, kiehls, it cosmetics

L'OREAL Mexico

Apr 2018 - Apr 2021 (3 years 1 month)

- Create Marketing strategies to increase traffic, customer loyalty and accelerate sales in physical channels, exceeding the forecast objectives in the business. - Coordinate the different areas and projects involved in the Trade Marketing value chain: data analysis, CRM, forecasting, art. design, happening, sales quotas, among other necessary functions for the development of Trade Marketing. - Design 360 strategies with the different areas that involve brands (Digital, E-Commerce, Commercial). - Strategic management of annual budget. - Analysis of data and KPIs to optimize campaigns, make decisions and improve investment. - Strategies and business alliances with other brands/companies to increase brand visibility. - Joint Business Planning

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Marketing intern

L'Oreal México

Aug 2016 - Mar 2018 (1 year 8 months)

- Numerical position in which my main responsibility was sales and market analysis, in order to make appropriate decisions in the future, with an accurate forecast of sales by product and by store. - Budget management and supplier management. - Implementation of events for trade marketing. - Change of visualizations in POS according to each launch and time of the year. - Part of the team in charge of new store openings.

Camila Gonzalez Rubio

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