Sheettal MajorDadachanji

Marketing Operations Manager

Upforex Financial Consultation LLC

Jul 2025 - Current (1 year 4 months)

Experience & Achievements at UpForex:
Lead regional marketing campaigns across GCC, Asia, and Europe, increasing brand visibility and client engagement.
Manage digital marketing, content strategy, and social media campaigns, ensuring measurable ROI.
Drive R&D initiatives to optimize marketing strategies, analyze trends, and improve customer acquisition.
Organize high-impact company events, webinars, and client seminars to strengthen brand presence.
Oversee lead generation, conversion optimization, and performance analytics, ensuring marketing goals align with business growth.
Collaborate with cross-functional teams to foster innovation and build high-performing marketing teams.
Key Skills:

Digit

M

Marketing and Operations Manager

MAGIC AI SOLUTIONS

Feb 2022 - Nov 2024 (2 years 10 months)

Plan and execute marketing campaigns across digital and offline channels to support business objectives

Coordinate operational activities to ensure smooth day-to-day business processes

Analyze marketing performance metrics and prepare reports for management review

Support brand development, content coordination, and promotional activities

Work closely with sales, finance, and vendors to improve efficiency and turnaround time

Identify process gaps and implement improvements to enhance productivity and customer satisfaction

D

Team Lead Manager

Digiclock Infotech Pvt ltd

Nov 2020 - Oct 2021 (1 year)

Led teams in leveraging data to analyze product performance,
identify opportunities, and drive campaigns focused on user growth,
retention, engagement, and revenue.
Coordinated cross-functional efforts with product, operations,
marketing, and PR teams to execute high-impact initiatives.
Provided product briefings and training to team members, ensuring
alignment on processes and product knowledge.

Lead Generation Manager

Aminfo Ltda

Nov 2015 - Nov 2019 (4 years 1 month)

Mapped IT environments and identified key decision-makers across
target companies in both the APAC region and globally.
Conducted comprehensive market research to define target
segments for client products and services across diverse global
markets.
Profiled organizations based on revenue, employee strength, and
verticals to build high-quality, targeted prospect lists.
Converted qualified leads into appointments and business
opportunities through tailored outreach strategies in APAC and
worldwide.
Conducted surveys to uncover regional and global business needs,
aligning client solutions accordingly

Senior

XDBS

Nov 2015 - Apr 2016 (6 months)

Executed B2B demand generation activities for international markets aligned with sales objectives.
Supported brand promotion and technology campaigns to strengthen market presence.
Qualified leads in target accounts and ensured smooth handoff to sales with accurate notes and status updates.

K

Head of Marketing Communications

Kaihome Koncepts

Sep 2013 - Apr 2015 (1 year 8 months)

Researched and identified innovative opportunities for event
enhancements.
Designed and implemented marketing campaigns that boosted
event bookings and brand visibility through digital and offline
channels.
Negotiated vendor contracts and optimized cost structures,
maintaining events within a predetermined budget while improving
quality.
Led, trained, and mentored event execution teams to ensure
alignment with client expectations and seamless delivery.
Managed and developed a strategic plan to ensure that the
cost of the event remains under a predetermined budget.
Negotiating Business terms and conditions for finalizing deals
Facilitated communication with professional

Senior Territory Business Manager

ING Vysya Life Insurance

Feb 2010 - Aug 2013 (3 years 7 months)

Managed operations across 6 metro cities in Maharashtra.
Led and mentored a diverse team: 6 Financial Consultants, 6 BCAs, 6
TPVs, Ops staff, and 2 Trainers.
Supervised 20 Sales Officers, RMs, and the CASA team, in collaboration
with Sales Managers and Executives.
Oversaw business MIS and data development for BCA, CASA, and
Wealth verticals.

Senior Territory Manager

ING Vysya Life Insurance

Feb 2010 - Mar 2010 (2 months)

Managed multi-city operations coordination and team performance reporting.
Led and mentored a diverse team and supported sales execution through MIS and data development.

H

Human Resources Manager

Hubcity

Jul 2006 - Mar 2009 (2 years 9 months)

Managed confidential HR records, attendance, payroll coordination and leave tracking.
Supported recruitment planning, sourcing and onboarding documentation in coordination with senior managers.

R

Office Manager

R B Services Overseas Placements

Jan 2001 - Dec 2004 (4 years)

Managed end-to-end recruitment for white- and blue-collar roles across industries.
Conducted client visits, manpower assessments and multi-location hiring coordination.
Maintained candidate databases, recruitment reports and hiring documentation.

Sheettal MajorDadachanji

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Sheettal MajorDadachanji

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