Amanda Villaca

Senior Manager, Professional Services Central & LATAM

Sprinklr

Mar 2026 - Current (8 months)

Manager, Professional Services LATAM

Sprinklr

Mar 2025 - Mar 2026 (1 year 1 month)

Regional leader overseeing all three Professional Services departments across LATAM: Managed Services, Project Management (PMO), and Implementation.

Manager, Managed Services LATAM

Sprinklr

Apr 2023 - Mar 2025 (2 years)

Head of Managed Services LATAM and part of the Senior Leadership Team, focused on project and team management, leading 12 people and 40+ logos across 80+ contracts ($15M+ CARR)
• Design and execute the strategy of the department each quarter, focused on growth and retention;
• Support in creating the department's Go To Market (GTM) strategy;
• Pitch clients to sell Managed Services packages;
• Lead customer escalations ensuring risk mitigation;
• Scope offerings for new business and contract renewals;
• Lead the renewal process from end-to-end: strategy design, stakeholder management, proposal definition, discounting approval, and contract generation and routing.
• Staffing and headcount planning;
• R

Associate Manager, Managed Services

Sprinklr

Mar 2022 - Apr 2023 (1 year 2 months)

Project and team management, leading 8 people and 20+ accounts throughout two regions: LATAM and South USA
• Delivery leader and project manager to ensure project quality and the respect of milestones and plans;
• Assess customer feedback and use creativity to establish, improve, and refine services;
• Map and conduct team activities and region events, such as QBRs, All Hands, and workshops;
• Propose, discuss, and implement measures for service and resource optimization;
• Coordinate and resolve escalations and critical issues;
• Develop schedule, time and cost estimation, budget development, and documentation;
• Identify and mitigate potential risks and perform major incident management;
• Lead cont

Consultant, Managed Services

Sprinklr

Feb 2020 - Mar 2022 (2 years 2 months)

• Consultive work alongside the customer and internal stakeholders to make recommendations for people, processes, and technology that help customers achieve their objectives;
• Defining and scoping proactive projects to optimize the client’s adoption of the platform;
• Solutions design and configuration, according to the client's needs and strategies;
• Establishment of success criteria for implementations;
• Conduction of training sessions and office hours to ensure that all client users are trained and educated properly;
• Sales and Pre-sales scoping participation to win new business and grow existing accounts;
• Account management as the lead consultant within different projects in their delivery life

Specialist, Consumer Relationship

The CocaCola Company

Dec 2017 - Feb 2020 (2 years 3 months)

Omnichannel Relationship Specialist (Elife)
• Strategic relationship earned and owned Social CRM inside and outside all digital channels of Coca-Cola Brazil;
• Presentation of insights for brand projects and engagement and communication plans;
• Content creation for Real-Time Marketing actions in projects such as Donos da Fanta Toda, Coca-Cola FanFeat, FIFA World Cup 2018, and Fanta Deu Match;
• Development of intelligence and NLP (Natural Language Processing) strategy for chatbots.

Main accounts: Fanta, Sprite, Schweppes, Kuat

Intern, Consumer Relationship Management

The CocaCola Company

May 2017 - Dec 2017 (8 months)

Social CRM Intern (Elife)
• Conducted social listening studies and monitored social media engagement for the entire product portfolio, providing actionable insights to enhance brand strategies
• Compiled weekly reports with overviews, learnings, and insights on views across official channels, campaigns, and promotions, driving data-informed decision-making

Key Products: Coca-Cola, Del Valle, Fanta, Ades

Columnist

The New Frame Post

Oct 2016 - May 2017 (8 months)

Author of the column ESCANCARA
• Conducted event coverage and interviews for curated content, consistently ranking among the top posts in clicks, shares, and engagement on social media, driving significant traffic to the website
• Developed transmedia narratives exploring the female experience within social and political contexts, contributing to meaningful discourse

Intern, Content Strategy and Creation

NEON MIND

Oct 2016 - May 2017 (8 months)

Focused on branding and inbound marketing strategies
• Created bilingual (Portuguese and English) compelling copy and developed strategic social media plans that boosted audience engagement
• Assisted in advertising photoshoots, resulting in high-quality visual content that strengthened client branding
• Covered client events in real-time, boosting cross-platform visibility and engagement

Key Accounts: Shopping Leblon, Grupo Arpoador (Ipanema Inn, Restaurante Quitéria, Hotel Arpoador and Restaurante Temporada), Kids2Gether, I'NT, Face It Cosmetics

Trainee, Making Of

OBS OLYMPIC BROADCASTING SERVICES

Jul 2016 - Sep 2016 (3 months)

Part of the Making Of team for the official broadcasting channel (Olympic News Channel) of the Rio 2016 Olympics and Paralympics through the Broadcasting Training Program (BTP).
• Assisted in filming and sound capture for pre-event content, ensuring smooth internal communication for Rio 2016
• Collaborated cross-functionally with multiple departments, ensuring timely and high-quality content delivery in a fast-paced, bilingual environment (Portuguese and English)
• Produced audiovisual content for the official Olympic News Channel, contributing to high-quality event coverage

About

Detail

Timeline

Résumé

Amanda Villaca

About

Detail

Behavioral traits