Cesar Paternina Passion for Ecommerce and Digital Marketing | Helping You Grow

Marketing and Communications Director

Coorporacion Unificada Nacional de Educaciòn Superior CUN

Jun 2024 - Sep 2024 (4 months)

I lead the marketing and communications strategy at CUN, focusing on positioning the institution as a leader in technological education in LATAM.
Currently, I am developing a campaign to strengthen the brand and attract new students. I coordinate a multidisciplinary team in content creation and omnichannel strategies, optimizing digital presence and lead conversion.
I work on integrating advanced technologies and collaborate with research teams to align marketing strategies with market demands.

Adjunct Professor and Guest Speaker in the Graphic Design Faculty

Universidad Autónoma del Caribe

Jan 2023 - Jun 2023 (6 months)

During my professional experience as a lecturer for postgraduate students specializing in Marketing Management and MBA, I had the privilege of teaching two courses: "Online Advertising" and "Digital Marketing and Analytics."

As a lecturer in the Graphic Design program, I had the opportunity to teach several courses that made a significant impact on the students' learning journey. I taught two groups of "Editorial Publication Design" and one group of "Digital Design Tools."

I

Ecommerce and Digital Marketing Consultant

Infinite Stair LLC and Freelancer

Aug 2022 - Current (4 years 3 months)

• Freelance advisor specializing in e-commerce and UX strategies. • Delivered tailored advisory services to enhance e-commerce performance for diverse businesses. • Developed and implemented UX strategies to opƟmize client interacƟons and improve conversion rates. • Advised on the development and design of impacƞul e-commerce strategies.

Digital Transformation Manager

H Ujueta

Sep 2020 - May 2022 (1 year 9 months)

My role involved leading and designing the digital transformation strategy to drive online sales growth. I was responsible for developing the inbound marketing strategy, enhancing the online sales strategy through various channels, and leveraging data acquisition and processing for business intelligence.
Key Contributions:
• Developed and implemented the inbound marketing strategy to attract and engage B2C and B2B customers, resulting in increased sales and brand visibility.
• Designed and executed the online sales strategy, utilizing assistance, e-commerce platforms, and marketplaces to expand the customer base and drive revenue.
• Evaluated and optimized the digital marketing strategy to enhance customer targeting, eng

Omnichannel Unit Manager

Muebles Jamar

Jun 2017 - Apr 2020 (2 years 11 months)

As Omnichannel Manager at Retail Jamar, I led the development and implementation of digital channels and software solutions to enhance the customer experience, leverage artificial intelligence, and optimize sales and marketing efforts.
- Launched a mobile app for store sellers, resulting in increased sales and improved customer engagement.
- Designed and implemented a comprehensive data structure for collecting and analyzing customer touchpoints, enabling personalized offers and credit scoring.
- Streamlined the process of gathering and disseminating product information by 350% through the development and implementation of a Product Information Manager (PIM).

Responsibilities:
- Managing innovation through rea

Academic director of Diploma and Lecturer

Universidad Sergio Arboleda

Aug 2016 - Oct 2016 (3 months)

The Sergio Arboleda University bestowed upon me the privilege of serving as the Director and Lecturer for the Digital Marketing Diploma program in 2016. During this time, I had the opportunity to impart a wide range of topics that are integral to the digital marketing landscape. My responsibilities as a professor in the program encompassed not only teaching, but also leading panel discussions, inviting guests and professors, and conducting courses on diverse topics. Some of the subjects that I covered include Web Analytics, Ecommerce Models, Marketing Strategy, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Big Data, Content Marketing, Mobile Apps, and Interactions (UX), and Digital KPIs.

As a profes

External Professor of Permanent Education

Universidad Eafit

Jul 2016 - May 2017 (11 months)

As an External Professor of Permanent Education at University EAFIT, I taught a variety of courses related to e-commerce, digital marketing, and business. During my time at the university, I helped students develop the skills and knowledge they need to succeed in today's fast-paced business world.

Courses Taught:

• E-commerce as a Business Model (part of the Diploma Course in Digital Marketing and Online Advertising)
• Development Workshop of the E-commerce Proposal for Each Channel
• 4 Pillars in Digital Intelligence in E-commerce
• Omnichannel Marketing
• Superfunnel Marketing
• Web Optimization and Conversion: Conversion Funnel
• Mobile First and the Value Offer of Each Screen
• De

Usability Director

Sodimac Colombia

Jan 2015 - Jun 2017 (2 years 6 months)

As the Usability Director at Homecenter Sodimac Corona, I led the user experience team and played a pivotal role in implementing e-commerce, earning recognition as the leading home improvement company with the highest e-market participation. My responsibilities included creating an omnichannel experience that seamlessly integrated brick-and-mortar stores with e-commerce, managing web analytics, and employing usability experimentation tactics to continuously increase sales conversions through e-commerce.
Key Contributions:
• Oversaw a team of designers, communicators, and software engineers, focusing on usability and performance.
• Implemented the sales strategy for e-commerce and supported digital innovation projects.
•

Coordinator of Usability and Performance

Sodimac Colombia

Aug 2011 - Dec 2014 (3 years 5 months)

As the Usability and Performance Coordinator at Homecenter Sodimac Corona, I led a web design and content team to ensure the usability and optimal performance of the e-commerce platform. My responsibilities included implementing an inbound marketing strategy to increase consumer awareness of different product families, developing the minimum viable product for e-commerce, creating product information for the platform, and managing the web design, content, and web analytics areas.
Key Contributions:
• Led the web design and content team, ensuring a user-friendly and high-performing e-commerce experience.
• Implemented an inbound marketing strategy to raise awareness of various product families among consumers.
• Developed

Cesar Paternina

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Cesar Paternina

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