Cesar Guerrero Salesforce Developer

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CEO and Owner

Sinaloa Roots

Jan 2025 - Current (1 year 6 months)

Project based on promote Sinaloa products worlwide.

Salesforce Developer

Torrico Alimentos

Oct 2022 - Current (3 years 9 months)

In Torrico Alimentos we are committed to the sale of regional Mexican products of excellent quality, preserving and improving their traditional flavor, establishing competitive prices, with unique manufacturing processes, always looking forward the satisfaction and well-being of our customers.

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CEO and Owner

BWM Consulting LLC

Jan 2017 - Current (9 years 6 months)

During his career as an Industrial Engineer, César Guerrero has been involved in different types of companies and projects, from government to private companies doing sales management consulting, quality control assurance, and IT management; new businesses start-up and technology development of established companies, which has given him a great experience in the management and improvement of practically any type of business. Improving workflow for companies dedicated to construction, improving and automatizing inventory management for distribution warehouses. BWM Consulting, LLC is a small company dedicated to this wide range of activities in any branch of business development, aimed at small and medium-sized companies in their growth proce

Chief Technology Officer in RBS Structures Branch

Invermex Invernaderos

Jan 2013 - Jan 2015 (2 years 1 month)

Formerly owner of FERNELMEX, an RBS structures building company, based on the Pacific Coast of Mexico in the business of Crop Protection Structures construction, net houses, shade houses, green houses, grape trellis structures. Sold my business to a bigger company named Invermex and my work next two years was focused on complete the acquisition and bonding of both companies, including new building materials, new building parts design, lab and field-testing of new materials, improvement of the building process, and implementation of new concepts for structures to protect crops in agriculture business. • Skills in the redesign of materials, parts, and dimensions for a new kind of crop protection structure. • Skills in the redesign of construc

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Chief Executive Officer

Fernelmex SA de CV

Jan 2005 - Jan 2013 (8 years 1 month)

Owner of this building company, based on the Pacific Coast of Mexico, specialized in the building of Crop Protection Structures such as net houses, shade houses, greenhouses, grape trellis structures. Involved on structures design, parts manufacturing, selection of manufacturing equipment, lab and field testing of new building materials, supervising of the building process, managing of crew members in the building process, marketing, sales, client service. Technical Adviser for selected clients in agriculture business. • Leading all operations in field and office. • Continuous redesign of crop protection structures, processes, and procedures of building work. • Lead team in Marketing and sales. • Technical adviser as senior management cons

Chief Technology Officer

Farmers Best

Jan 1996 - Jan 2005 (9 years 1 month)

Design of technology projects for the company operations' optimization and improvement, including building construction, infrastructure construction, and maintenance, in subjects such as: Production quality control; centralized management of pesticides, for which was designed and built a 10.000m² warehouse complex facility, with equipment specially made for manipulation and treatment of liquid toxic waste (pesticides); centralized management of fertilizers, for which was designed and built a 5,000 m² facility, with equipment specially made for treatment of waste fertilizers; sewage water management; recovery of damaged crop soils, including build of 10,000 m² worm humus production facility; management of water for human consumption; crop pr

Lead Project Manager

Grupo Fetasa

Jan 1996 - Jan 1997 (1 year 1 month)

Design of project for the building of a manufacturing facility, for the manufacturing of multimodal cargo containers in Mexico.

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Chief Sales and Marketing Officer Assistant

Subdirector Comercial Desarrollo Urbano Tres Rios

Jan 1991 - Jan 1996 (5 years 1 month)

Desarollo Urbano Tres Rios is a government agency in Pacific Coast of Mexico, created for the development and sale of new urban areas in the city of Culiacan, capital of Sinaloa state. I was one of the employee founders of this company and my work was focused on providing key information for developing strategies for engineering department; create marketing strategies and sales' operation rules of the company; managing of sales people; VIP clients service; and all related subjects aimed at real estate sales and marketing of public lands.

Lead Project Manager

Safeway

Jan 1990 - Jan 1991 (1 year 1 month)

Working for Casa Ley SA de CV (Safeway Supermarkets partner in Mexico), was in charge in the transition from old working procedures to CAD (Computer Aided Design) working procedures. Knowledge transfer, Crew leader, Teamwork. After this project, was leader in several CASA LEY projects to improve operations and Quality Control trainer, Inventory Managing improvement, Quality Control Assurance, and several training programs for Chief Officers in Casa ley. • Knowledge transfer, from Safeway to Casa Ley. • The leader of team members. • Teamwork experience. • Innovation skills experience. • Trainer skills experience. • Inventory Management experience • Quality Assurance experience

Cesar Guerrero

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Cesar Guerrero