Lead Copywriter & Marketing Production Coordinator
CIAL Dun & Bradstreet
Jan 2018 - Apr 2020 (2 years 4 months)
Managing internal marketing requests from offices across LATAM Leading a team of copywriters and designers in the Marketing Production Team across Latin America QAing and auditing B2B marketing assets across channels and training materials for inside sales Creating, implementing, and tracking content marketing initiatives and campaigns Establishing style guides and glossaries for use across Spanish-speaking markets QA and UX writing audits in customer-faced platforms (SaaS) for supplier, credit, and compliance risk management Creating communication strategies for multiple customer and lead generation funnel journeys