Ceri Louise Morris
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Ceri Louise Morris

Ceri Louise Morris

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Product Manager
Ottawa, Ontario, Canada

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  • A
    Product Manager
    Arval Vehicle Leasing
    Apr 2022 - Nov 2023 (1 year 8 months)
    Product Management for Vans, Electric Vans, Arval Connect, Fleet Protection products. Manage P&L for all products, ensuring on track within budget. Train Sales team on product knowledge and develop tools to enable sales. Project manage key strategic projects such as: ancillary equipment as part of lease, Pre equipping vehicles with Arval connect box to provide additional data to business areas. Connect vehicles using OEM data to enable the business to understand the state of the vehicle. Launched daily defect app, which provides drivers with an inspection app to enable the fleet manager to manage their fleet effectively. Management of contracts and renewals for third party suppliers, liaising with procurement and legal. UK representative
  • M
    Product Manager
    METROBANK
    Apr 2021 - Apr 2022 (1 year 1 month)
    Launching and ongoing management of General Insurance (Pet, SME & Travel). Launch pet insurance online via an introducer model in six weeks. Manage relationship with provider and ongoing governance, SLA's & KPI's, whilst abiding by all contractual agreements. Build an insurance training module for all store colleagues to build knowledge of insurance products. Drive opportunity to make SME insurance viable by developing and delivering product roadmap. Develop propositions to increase trading performance. Build and launch a white labeled Travel Insurance product via the online channel. Achievements: • Launched Pet insurance, introducer model, via online channel. • Launched 25% discount on SME insurance, which delivered 60% uplift on sal
  • Target Group
    Client Portfolio Manager
    Target Group
    Nov 2019 - Mar 2021 (1 year 5 months)
    Managing Target's high-profile strategic clients. Liaise with relevant business areas to ensure services are delivered as per the contractual agreement for existing clients. Review contracts on an annual basis to ensure compliance with audits, exit plan reviews and business continuity testing. Conduct monthly client and internal governance meetings. Develop annual business and strategic client account plans, ensuring a pipeline of revenue generating opportunities. Manage new business opportunities for client change, leveraging relationships with Senior client business leaders to identify opportunities and shape propositions which are aligned to client needs and values. Manage client risks, issues, and escalations to drive accountability
  • T
    General Insurance Product & Proposition Manager
    TSB Products
    May 2016 - Sep 2019 (3 years 5 months)
    Owner and development of Acquisition & Marketing General Insurance strategy across multiple channels. Develop and deliver an understanding of our customer needs and drive initiatives to meet those needs within the GI 3- year growth plan. Ensure multi-channel sales journeys are evolved to maximize customer experience whilst remaining compliant. Identify and deliver new initiatives and propositions using insight and research to support current year and medium-term plans. Collaboratively working with channel distribution and other business partners to understand current performance, identify and deliver activity to drive improved performance (Sales Volumes, Gross Written Premium and NPV Profitability). This included developing training manua
  • G
    General Insurance & Protection Product & Relationship Manager, TSB Products
    Dec 2014 - May 2016 (1 year 6 months)
    Manage General Insurance products across multiple channels. Product and Relationship Manager for strategic insurance provider, AVIVA; Lloyds Banking Group & Legal & General. Worked with internal and external stakeholders, building relationships to deliver the best customer outcomes and product performance against targeted measures and indicators. Managed and provided governance and oversight of defined contracts, in line with current TSB procurement/supplier management policy. Managed a new tender and contract renewal negotiations, achieving a strong customer proposition, ensuring excellent customer experience, and delivering favorable financial returns for the bank. Managed suppliers through annual segmentation assessment, completion of
  • L
    Customer Experience Manager
    Lloyds Banking Group
    Jul 2010 - Nov 2014 (4 years 5 months)
    Management of the full product life cycle, including customer and competitor analysis, delivery of any change required, ensuring delivery of a consistent strong customer experience. Supported the development and implemented a Customer Experience strategy that was aligned to the brand and customers' expectations. Developed and implemented additional governance to manage Customer Side of Change (CSoC) process within Insurance to ensure customer experience guidelines met, whilst providing a monthly holistic view of all customer impacting change for insurance to Executives. Monthly reporting and analysis of Customer Treatment Policy, measuring indicators such as NPS, Complaints, Customer Satisfaction, Churn rates, Retention, Customer Effort s
  • L
    Channel Communications Manager
    Lloyds Banking Group
    Nov 2009 - Jul 2010 (9 months)
    Supported the development and execution of the Halifax Sunday's campaign, to a six-week deadline. Created campaign brief and engaged multiple creative agencies, evaluating all creatives making recommendations. Gained sign off from relevant key stakeholders and managed ongoing relationships with creative agencies. Achievements: • Executed a successful end to end "in-branch" campaign in six weeks providing an uplift in sales of 20%. • Building relationships across the branch network, building long term relationships. • Achieved increased Sales & Product awareness.
  • L
    Brand Executive
    Lloyds Banking Group
    Apr 2009 - Nov 2009 (8 months)
    Managed launch of a multi brand positioning for Halifax, Lloyds Banking Group and Bank of Scotland, articulating brand, and identity. Organisation of an operational plan and structure positioning. Brought to life business brand positioning and guiding principles. Created and executed marketing collateral, case studies, filming, leaflets etc. Managed internal customer segmentation launch, to build knowledge of customer segments across the business. Achievements: • Embedded a new brand positioning across all head offices. • Launched segmentation across Lloyds and Halifax head office. • Negotiated costs with our creative agency, saving £12K versus Budget. • Internal stakeholder management, coordinating across multiple channel owners.
  • L
    Online Marketing, Executive
    Lloyds Banking Group
    Jun 2007 - Mar 2009 (1 year 10 months)
    Support the launch of insurance.co.uk & internal Lloyd's aggregator sites, covering Home, Car, Travel, Van insurance and Utilities. Manage tracking for effective campaign ROI analysis and optimize performance. Support delivery of key change projects, prioritizing changes by potential value add. Defining and delivering direct mail campaign activity. Execute & maintain a high-profile internal communications campaign for staff. Review the marketplace and key competitor activity on a weekly basis. Build knowledge within the aggregator marketplace by publishing stakeholder and Panel newsletters. Manage campaigns to achieve targets across all measures with the aim to exceed targets. Managing and delivering email campaigns, whilst managing the c
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