Cecilia Gandarilla

Digital Marketing Director

R3action

Jan 2018 - Current (7 years 7 months)

R

R3ACTION // Digital Director

2018 - Current (7 years 7 months)

- Build long-term relationships with clients such as Monster Energy, Banorte and Rodsson - Developing the influencer marketing program for Monster Energy México, building different experiences for our VIP Guests, Musicians and Influencers before attending Corona Capital, one of the most important music festivals in Latin America - Creating online brand and product campaigns to raise brand awareness and engagement, including creative experiences - Leading to 10 people per event and 6 people daily - Supervising the content strategy for every social platform of the agency - Responsibility for planning and budgetary control of all digital marketing - Developing influencer marketing campaigns

Digital Marketing Manager

Vamos a Japon

2017 - Current (8 years 7 months)

- Supervising the content strategy for every social platform - Making content inTokyo, Osaka and Kyoto for the social media channels - Managing online brand and product campaigns to raise brand awareness and engagement - Responsibility for planning and budgetary control of all digital marketing - Making alliances with the travel agency in order to launch the transactional platform - Working with the Editor in Chief with the editorial content strategy - Evaluating customer feedback data, making reports every month and for every Quarter

Interactive Marketing Supervisor

Vans, a VF Company

Nov 2014 - Mar 2017 (2 years 5 months)

C

Interactive Marketing Supervisor

CLE

2014 - 2017 (3 years 1 month)

- Testing, measuring and refining digital marketing efforts - Managing online brand and product campaigns to raise brand awareness and engagement - Responsibility for planning and budgetary control of all digital marketing - Implementing a content editorial calendar to manage every marketing campaigns - Creative approach to problem solving - Evaluating customer feedback data - Reviewing new technologies and keep the company at the forefront of developments in digital marketing. - Leading to 15-30 people per event and 8 people daily - Building influencer marketing campaigns, closing deals with their management and platforms. Working with them to build awareness and engagement for the following campaigns: Nintendo, Toy Story,

C

Social Media Manager

Chitara

2012 - 2013 (1 year 1 month)

MEXICO & PORTUGAL Live Content is an important digital agency in Portugal, working for clients such as Disney, Marvel, Microsoft among others. - Digital Media Planning training in Portugal - Head of Digital Content responsible for building the digital strategy for Jumex Fresh in Mexico, supervising the Community Manager's work. Monthly delivery report.

C

Project Manager

Chitara

2011 - 2012 (1 year 1 month)

SCLBITS.COM - Head of Digital Strategy - PR Mix: Online & Offline, sending media alerts and pitch to media Tier 1, building specific tactics with the media, tech mostly - Influencer marketing strategies, storytelling through videos with our ambassadors - Events productions, focusing on developers, gamers, coordinating the schedule, negotiation, organization - Monthly delivery reporting

C

Director of Digital Strategy

Chitara

2010 - 2015 (5 years 1 month)

MEXICO & SPAIN - Building the digital brand strategy for MaryKay, Avene, Pink Magnolia, Caviar Izquierda Magazine, Sangakoo App, among others. Coordinating teams in Mexico and Spain. - Content management and monthly reports - Influencer Marketing strategies and executions - Digital PR

Cecilia Gandarilla

About

Detail

Timeline

Résumé

Cecilia Gandarilla new_releases

About

Detail

Cecilia Gandarilla