Cecilia Lazzaro Blasbalg Copy editor at Times of Israel (Remote)

Product Manager in B2B and SaaS

Coralogix

Apr 2023 - Mar 2024 (1 year)

• Worked at the intersection of product development, marketing and lead generation. • Built lead pipelines by assessing KPIs and ROI. • Drove CRM & analytics for growth. Segmented audiences for campaigns from various data sets, with a focus on increased customer retention. • Optimized market insights and overall user experience through analyses and A/B testing. • Built product and solution pages for AWS, Kubernetes, Azure, GCP, OpenTelemetry, Fintech, E-commerce, and more. • Developed product marketing briefs, working closely with sales, engineering and R&D. • Problem solving and decision making during product development lifecycle. • Conducted market analysis to understand customer needs and market trends. • Managed and edited mar

Senior Content Manager

Coralogix

Apr 2023 - Mar 2024 (1 year)

• Managed and edited marketing content for an observability platform (logs, metrics, traces, and security). • Ran the SEO strategy of the blog, hired freelancers and published articles. • Increased traffic for the overall website. • Helped define a brand voice for content. • Managed external public relations and communications for the company. •Experience with CRM platform and analytic tools, such as Marketo, S alesforce, SEMrush, OptinMonster, Trello and WordPress.

Content Manager and SEO Strategist

Wix

May 2020 - Apr 2023 (3 years)

• Created audiences, monitored market trends and competitors. • Managed the SEO growth and editorial side of the Wix Blog. • Wrote and edited SEO-driven articles for the Wix Blog, primarily on ecommerce, business-related topics, UX design, web design and marketing. • Established strong brand authority on the Wix Blog by conducting interviews with industry experts and more, along with SEO optimization to increase web traffic and brand perception. •Hired and managed freelance writers, assigning them article topics and handling payment. • Experience with Tableau, Ahrefs, Google Analytics, MailChimp, Monday.com, Asana, and more.

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Copy Editor

Times of Israel

Jan 2018 - Current (8 years 6 months)

• Proofreading, line editing and copyediting for breaking news, news articles and features. • Responsible for fact-checking for reporters. • Meeting demanding deadlines under high-stress breaking news, including war and terror attacks.

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News Editor

Haaretz newspaper

Aug 2015 - Nov 2018 (3 years 4 months)

• Managed and produced news with focus on accuracy and flow. • Edited articles with eye to reader comprehension. • Collaborated with reporters, editors and photographers to breaking report news. • Produced the news to readers while alternately taking cover from rocket fire in the country. • Monitored all feeds from news agencies for editing and publication. • Quickly translated Hebrew and Spanish to English

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Assistant Director of Fundraising

Tzedaka Foundation

Apr 2010 - Jun 2011 (1 year 3 months)

• Wrote a series of winning proposals and grant letters. • Managed the foundation's university volunteers' program (students from Tufts, Brandeis, and Harvard University). • Edited the digital newsletter; managed all social media pages. • Orchestrated a fundraising event in Brooklyn: A "Dinner and Silent Art Auction" which raised thousands of dollars.

Cecilia Lazzaro Blasbalg

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Cecilia Lazzaro Blasbalg