Gabriela Cecilia Cruces Google Ads Strategist Sr

Google Ads and Local Service Ads Specialist

Ignite Visibility

Jan 2024 - Aug 2025 (1 year 8 months)

Develop and implement effective Google Ads and Local Service Ads strategies for diverse franchise clients, ensuring alignment with business goals and objectives. - Optimize campaigns to enhance performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS). - Perform in-depth analytics and utilize data insights to make informed decisions for continuous campaign improvement. - Collaborate with cross-functional teams to integrate Google Tag Manager (GTM), Gtag and GA4 for accurate tracking and reporting. - Onboarding meetings with clients - Monthly meetings with clients to present our results with Looker Studio reports.

Google Ads Optimizer / Strategist

Autónomo

Jul 2023 - Current (3 years)

Google ads and Local service ads audits, creation, activation. Account Manager, PPC Strategist, Google Analytics, Conversions, Google Tag Manager Conversions, Cross-Domain Conversions, Google Data Studio Reports

Ejecutivo de cuentas

Infinity Media LA

Feb 2023 - Jul 2023 (6 months)

Develop and implement effective Google Ads strategies for diverse clients, ensuring alignment with business goals and objectives. - Optimize campaigns to enhance performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS). - Perform in-depth analytics and utilize data insights to make informed decisions for continuous campaign improvement. - Collaborate with cross-functional teams to integrate Google Tag Manager (GTM) for accurate tracking and reporting. - Stay up-to-date with industry trends and best practices to maintain a competitive edge in the ever-evolving digital advertising landscape.

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Google ads specialist

Yugo Media

Aug 2022 - May 2023 (10 months)

Managed end-to-end Google Ads campaigns, from strategy development to execution and performance analysis. - Conducted thorough keyword research and competitive analysis to refine targeting and improve ad placements. - Utilized Google Analytics to extract valuable insights and refine campaign strategies, resulting in improved ROI for clients. - Worked closely with the creative team to develop compelling ad creatives that resonate with target audiences. - Experienced in YouTube campaigns: captivating content, precise targeting, continuous optimization for maximum impact. - Created reports in Google data studio (now Looker studio) to report KPIs & explained them in video to clients.

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Google Ads Specialist

Smartboost/Virtual Latinos

Mar 2021 - Jan 2023 (1 year 11 months)

Crafted customized Google Ads strategies tailored to individual client needs, resulting in increased brand visibility and revenue growth. - Implemented Google Tag Manager to streamline tracking and reporting processes, leading to enhanced campaign performance analysis. - Created reports in Google data studio (now Looker studio) to report KPIs to clients. - Conducted regular audits of campaigns and adjusted targeting parameters for optimal results. - Collaborated with account managers to understand client’s business objectives and translated them into effective digital advertising strategies.

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Sales Manager, Account Manager, Google Ads Specialist

SEOnet Posicionamiento

Feb 2019 - May 2021 (2 years 4 months)

- Sales leader, achieving and exceeding monthly revenue targets through effective account management and strategic planning. - Managed client accounts, building strong relationships and identifying opportunities for upselling and cross-selling. - Developed and executed Google Ads campaigns that delivered increased website traffic and lead generation for clients. - Collaborated with internal teams to optimize Google Analytics setups and improve data accuracy.

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Ejecutiva de marketing, organización de eventos y ventas

San Ramón Eventos

Jun 2012 - Aug 2016 (4 years 3 months)

- Marketing: Community Manager Desde mi inicio en la empresa desarrollé desde cero todas las redes sociales de la empresa, haciéndola visible al mundo. Actualmente posee más de 21000 seguidores en Facebook. • (Facebook, linkedin,twitter, instagram, mercadolibre, google adwords, etc) • Evaluar, desarrollar, organizar y controlar el plan anual de Marketing. • - Desarrollar los actuales y nuevos mercados, canales de venta. • - Desarrollar, promocionar y realizar el lanzamiento de nuevos productos y servicios. • - Diseñar, implementar y analizar campañas de Marketing. • - Efectuar estudios y estrategias de mercado y nuevo negocios. • • Coordinación con agencias, proveedores de servicios web, medios e imprentas • - Desarrollar el materi

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Fotógrafa

Aquarela turismo srl

Nov 2003 - Mar 2007 (3 years 5 months)

Fotografía y diseño en photoshop. Pick up de pasajeros en hoteles

Gabriela Cecilia Cruces

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