Cecilia Bermúdez

Cecilia Bermúdez

About

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Buenos Aires, Argentina
Contact Cecilia regarding: 
Flexible work
Starting at USD33/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • B
    Brand Strategist & Paid Ads Manager
    BOLD Hispanic Marketing
    Feb 2026 - Current (9 months)
    Manage Google Ads and Meta Ads campaigns across up to 7 client accounts simultaneously at Bold Hispanic
    Marketing, driving 8,000+ website conversions across education, legal, and home services verticals.
    ▸ Optimize campaigns continuously through audience segmentation, A/B testing, and funnel analysis, applying the
    same methodology that reduced ad costs 30% at CyberWarrior.
    ▸ Lead brand strategy for B2B tech startup clients, developing buyer personas, core messaging, and brand
    frameworks from the ground up.
    ▸ Advise clients on integrated marketing strategy, aligning paid media performance with organic brand presence to
    drive consistent growth across channels.
  • Doctustech
    Senior Content Strategist & Writer
    Doctustech
    Jan 2024 - Feb 2026 (2 years 2 months)
    Senior Content Strategist & Writer

    B2B healthcare technology platform content strategy and organic growth. Grew organic search traffic +8% and direct traffic +49% YoY through SEO-driven content strategy for a B2B healthcare tech platform. Drove +183% growth in organic social traffic through platform-native storytelling and consistent brand voice. Sustained ~70% engagement rate on organic search sessions well above industry benchmarks for B2B healthcare. Generated 776 key conversion events from organic search alone in one year.
    • Coordinated designers to produce on-brand content for organic and social channels, providing creative direction, briefs, and quality review to ensure visual consistency with the overall content strat
  • C
    Marketing Manager
    CyberWarrior
    Jan 2019 - Jan 2024 (5 years 1 month)
    As a Marketing Manager at a B2C and B2B tech/cybersecurity training company, I held full-funnel marketing ownership, executing a comprehensive end-to-end content strategy (organic) and paid ads strategy (B2C), which generated over 74,000 leads in four years. I designed and launched a B2B staff augmentation marketing strategy that produced 280 highly qualified, sales-ready leads. In my role, I built and managed a 6-person team comprising 2 designers, 2 copywriters, 1 video editor, and 1 IRL event planner, overseeing hiring, performance, and creative direction. I owned the blog, social media content, email marketing, and event campaigns across the full funnel. Additionally, I implemented on-page SEO strategies, including keyword research, met
Education verified_user 0% verified
  • P
    Performance Ads
    Jul 2025 - Current (1 year 4 months)
    Google
  • Google
    Google Analytics
    Google
    Jun 2025 - Current (1 year 5 months)
    Google
  • Google
    Google Search Ads
    Google
    May 2025 - Current (1 year 6 months)
    Google
  • F
    Facebook Ads & Marketing
    Jan 2024 - Current (2 years 10 months)
    Udemy
  • S
    SEO Training on WordPress
    Jan 2023 - Current (3 years 10 months)
    Udemy
  • U
    Specialist - Public Communication of Science & Technology
    University of Buenos Aires, Argentina
    Mar 2022 - Mar 2024 (2 years 1 month)
  • U
    Social Media Management Diploma
    University of Los Andes, Venezuela
    Mar 2015 - Apr 2015 (2 months)
  • U
    Systems Engineer
    University of Los Andes, Venezuela
    Mar 2008 - Mar 2017 (9 years 1 month)
Awards verified_user 0% verified
  • Internet Society
    Leadership Scholarship
    Internet Society
    Aug 2015
  • Internet Society
    ISOC Internet Governance Forum Ambassador
    Internet Society
    Aug 2013 - Oct 2013 (3 months)