Natalia C
About
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Content & SEO Strategist | EN/ES | Strategy, structure & storytelling
Mexico City, Mexico
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Résumé
Jobs
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Retention Marketing SpecialistUN/COMMONAug 2025 - Current (1 year)Primarily responsible for managing, building, and scheduling email campaigns and automated flows for Retention Marketing clients. This includes writing creative briefs, coding in HTML, and executing campaigns end-to-end within Klaviyo. Oversee and maintain the email content calendar—ensuring on-brand, error-free copy, thorough QA, and timely delivery. Lead the full email production workflow, manage cross-functional timelines, and ensure deadlines are met while holding internal teams and clients accountable. Show less- Content & SEO StrategistOneNestJan 2024 - Jan 2025 (1 year 1 month)Drove Open Enrollment campaign content, increasing organic traffic by 30%. Led website translation and content optimization for EN/ES users. Maintained cross-brand content alignment across MedPass, OneNest, and more.
- Marketing Manager LATAMOneNestJan 2024 - Jan 2025 (1 year 1 month)Led full launch for LATAM markets, including content, SEO, Meta/Google Ads. Developed brand tone and localized all web and blog content. Built strategy foundations for further LATAM expansion.
- ADigital Marketing ManagerArena StrengthSep 2022 - Jan 2023 (5 months)Managed multi-platform marketing strategy for a global fitness brand: Designed and executed digital campaigns across Facebook, Instagram, and TikTok. Led video and photo production, email marketing, influencer coordination, and community management. Developed a campaign based on user feedback (Facebook group) that improved customer retention and showcased product versatility. Worked on Amazon listings and product visuals to enhance sales funnel. Collaborated with the Zen Tea sub-brand on a limited-edition packaging concept using watercolor artwork. Show less
- IBrand Designer & Content StrategistIstana BeautySep 2021 - Aug 2022 (1 year)Brought the brand to life across digital platforms and packaging. Designed packaging for new collections based on trend research. Built TikTok and Instagram strategy from scratch, including influencer outreach. Shot product photography and created visual content in-house. Supported product development with content aligned to customer insights.
- GSocial Media CoordinatorGrupo RosendJan 2016 - Aug 2020 (4 years 8 months)Created social media content with consistent content and tone. Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs. Strengthened brand identity with consistent messaging, tone, and visual elements across all posts. Analyzed performance metrics to identify trends and areas for improvement in future campaigns. Boosted brand visibility by developing and implementing engaging social media campaigns. Expanded audience reach by identifying and connecting with key influencers in the industry. Increased website traffic through effective cross-promotion and link sharing on social media channels. Show less
- hMarketing & Social Media Coordinatorhotel Real del SurJan 2014 - Aug 2019 (5 years 8 months)Helped refresh the brand image to target a younger audience. Managed a small team of content creators and ran editorial calendars. Rebranded digital presence, improving alignment and engagement. Resolved service-related issues by refining internal social media workflows.
- Social Media AssistantOrel ComercialJul 2012 - Jul 2016 (4 years 1 month)Created content and design assets for product campaigns and promotions. Produced graphics and videos for social media. Organized publishing calendars and tracked engagement metrics. Supported overall visual identity improvements and content execution.
- NContent Creator – Beauty & LifestyleNatAlvzSep 2010 - Dec 2016 (6 years 4 months)Developed editorial and branded content for major beauty and lifestyle names. Collaborated with Maybelline, L’Oréal Paris, Garnier, Kérastase, Redken, and more. Created blog, video, and photo content independently or with creative teams. Focused on audience-first storytelling and relatable, brand-aligned narratives.
Education
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- Universidad Intercontinental — Diploma of Education, Graphic DesignUniversidad IntercontinentalJan 2015 - Dec 2016 (2 years)This course strengthened my skills in design software such as Photoshopgg, Illustrator, InDesign and improved my abilities in color theory, typography, composition and user experience design. Completed hands-on projects & assignments, helped me understand how to create professional-quality designs, also improved communication with clients/team. The course solidified my interests in digital graphic design and allowed me to apply my skills on multiple projects.
- EEdumac — Web Design, Graphic Design, CertificateEDUMACJan 2015 - Dec 2015 (1 year)
- CCentro de diseño cine y televisión — Textile and Fashion Design, Fashion/Apparel DesignCENTRO de diseño Cine y TelevisionJan 2010 - Dec 2014 (5 years)The program stressed the importance of responsibility and awareness in addressing social, environmental, and economic challenges in the global fashion industry. I honed my design skills and techniques with different materials and learned marketing and communication strategies to promote and sell my designs. I gained understanding of the different departments in a fashion brand, and through various projects, got professional experience working with companies and networking with industry leaders.