Brand Management Associate - Hendrick's Gin
William Grant & Sons
Jun 2023 - Aug 2023 (3 months)
- Developed and implemented strategic marketing initiatives to enhance brand awareness and drive consumer engagement alongside the brand management team. - Executed comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape, providing valuable inputs for informing data-driven strategies to optimize brand positioning. - Collaborated with cross-functional teams including Sales, Creative, and Operations to execute projects and promotional activities, ensuring brand consistency across various touch points. - Spearheaded the development of sales presentations, product briefs, and marketing materials, ensuring accuracy, relevance, and alignment with brand strategies. - Provided administrativ