Yael Citro

Marketing Advisor to the CEO

OX Security

Jan 2022 - Current (4 years 7 months)

Hands on advisor to the CEO leading marketing strategy, messaging, branding, US-GTM, PR/events (including company launch), sales development, open source projects and product market fit.

Marketing Advisor to the CEO

LawGeex

Aug 2021 - Current (5 years)

Hands-on advisor to the CEO on building new product line for SMBs, including GTM, marketing, and growth. Launched website and lead marketing strategy, messaging, branding, GTM and sales development.

L

Founder

Low Altitude

Sep 2020 - Current (5 years 11 months)

Delivers no-nonsense marketing services to early-stage start-ups. I help high-tech companies tell great stories, find product-market fit, define go-to-market strategies, implement winning marketing strategies and attract and retain customers. I have worked with companies in a number of sectors including cybersecurity, e-commerce, wearables, search, health & wellness, finance, legal and voice recognition. Supported over $250M in funding to date.

Marketing Advisor to the CEO (Acquired by Datadog)

Seekret

Sep 2020 - Jul 2021 (11 months)

Worked with the founders on building messaging, product development, GTM strategy, and brand. Acquired by Datadog in August 2022.

VP Marketing & Acquisition - (Acquired by CheckPoint)

Odo Security Acquired by Check Point

Nov 2018 - Sep 2020 (1 year 11 months)

Odo’s zero-trust network access platform helps security teams simplify, secure and scale network access management across multi-cloud and on-premises infrastructures.

VP Marketing

Twiggle

Oct 2016 - Nov 2018 (2 years 2 months)

Joined fast growing e-commerce search company to create first-ever full stack marketing motion to fuel growth. Repositioned company from "better search results" to thought leader and category owner for "intent buying", supporting $33M Series A lead by Alibaba. Held marketing budget responsibility and full accountability for spend and return. Achievements Include: • Rebranded company delivering new identity, messaging and website (all in-house) • Built first-ever go-to-market plan unifying sales, service, product and marketing around a single motion and goal • Owned competitive analysis and grew product marketing to develop buyer personas with differentiated value-based messaging and positioning • Lead joint marketing and sales partnership

Director of Marketing

TEAM

May 2015 - Aug 2016 (1 year 4 months)

--- Sygnia (Team80) acquired by Temasek for $250M) --- A Tel Aviv and New York-based cybersecurity foundry, building category-leading cyber technology companies. As Team8's first marketing hire, I was charged with both defining and executing Team8's global marketing objectives. Achievements include: • Positioned Team8 as the leading cybersecurity company-creation platform and its CEO as an international thought leader in the space. • Successfully launched Team8's first three portfolio companies - including branding, public relations, analyst relations, trade shows, website design and content. • Worked with Team8 founders and portfolio companies to identify and develop strategic alliances and build major relationships and partnerships.

Founder

LawPal

Jun 2012 - Jan 2015 (2 years 8 months)

LawPal is a project management system for transactional legal work. It acts as 'traffic control' on top of cloud storage platforms giving legal teams and their clients instant visibility on their deal roadmap. Teams could assign tasks, request documents and collect signatures all from a single transaction checklist. Initial funding round led by Peter Thiel via FFAngel.

Senior Associate

Herzog

Sep 2009 - Apr 2012 (2 years 8 months)

Represented entrepreneurs, start-ups and mature companies, throughout their entire life cycle, on mergers and acquisitions, joint ventures and strategic collaborations, and debt and equity financings, as well as ongoing counseling on day-to-day corporate matters, deal structuring, and crisis management.

Senior Associate

White Case LLP

Sep 2007 - May 2009 (1 year 9 months)

Advised on infrastructure projects and project financing transactions. Represented international banks and financial institutions in connection with large-scale infrastructure projects, such as toll roads, light rail systems, power plants and desalination facilities.

Associate

Latham Watkins

Oct 2001 - Aug 2007 (5 years 11 months)

• Represent both commercial lenders and borrowers in mergers and acquisitions and financing transactions. • Significant experience coordinating and negotiating multijurisdictional and multicurrency transactions throughout the world, including representation of Koch Industries, Inc. in its financing of a $22 billion acquisition of GeorgiaPacific Corporation, reported as the second largest goingprivate transaction in US history.

I

Judicial Clerk to Chief Justice Aharon Barak

Israel Supreme Court

Jan 1999 - Dec 2000 (2 years)

• Assisted Chief Justice Barak with comparative constitutional research. • Wrote briefs examining the legal issues surrounding the detention of foreign citizens for use as "bargaining chips" in negotiations for the release of Israeli soldiers and whether the Jewish Agency may refuse to lease land to nonJewish citizens.

About

Detail

Timeline

Résumé