Robert Arabajyan

Head of Sales and Marketing

Velvetech LLC

Aug 2024 - Current (2 years 2 months)

Sales Transformation Consultant (Head of Sales)

TechBiz Global

Sep 2023 - Jul 2024 (11 months)

- Increased sales win rates by 52% by re-engineering the Ideal Customer Profile (ICP) and automating 75% of outbound sales channels, directly impacting top-line revenue. - Enhanced prospect response rates by 25% across cold calling and social selling campaigns through the development and deployment of standardized communication frameworks and sales enablement materials. - Championed a data-first culture by integrating advanced analytics and KPI visualization tools, streamlining executive decision-making and improving resource allocation. - Partnered with product and finance teams to optimize sales processes and pricing strategies, leading to a 15% reduction in customer acquisition costs (CAC). Show less

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Director of Business Development and Strategy

Aug 2022 - Oct 2023 (1 year 3 months)

- Captured 23% of a niche SaaS market across North America and EMEA within 15 months by spearheading a go-to-market strategy that resulted in 300% customer base growth. - Negotiated and closed 12 enterprise-level deals with an average contract value of $700K, establishing significant new revenue streams for the business. - Led a comprehensive operational restructuring initiative post-merger, reducing departmental costs by 37% and improving lead conversion rates by 30% through process re-engineering. - Directed a complex brand merger, successfully aligning cross-functional teams and communications to strengthen market positioning and brand equity Show less

Lead Blockchain Consultant and Corporate Development

Interexy

Dec 2019 - Jul 2022 (2 years 8 months)

- Scaled the company's blockchain division by securing over $5M in strategic technology acquisitions, directly contributing 37% to the company's total annual revenue. - Built and trained a high-performance 8-member business development team from the ground up, boosting overall team performance by 20% through tailored coaching and development programs. - Optimized sales funnels and account management protocols, resulting in a 16% increase in lead-to-close conversion rates. - Forged and cultivated strategic alliances with three multinational corporations, significantly enhancing global reach and creating new channel sales opportunities. Show less

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Lead of Business Development

Jul 2017 - Nov 2019 (2 years 5 months)

- Spearheaded business development for a pioneering 5G/IoT IaaS platform, securing £500K in seed funding from European and Armenian institutional bodies. - Led a cross-cultural team of 12 engineers and product managers to achieve 95% of critical pre-launch business milestones on schedule. - Developed and executed the go-to-market strategy, establishing key foundational partnerships with major telecommunications providers in the EMEA region.

Business Development Representative

IUNETWORKS LLC

Nov 2015 - Jun 2017 (1 year 8 months)

- Generated over $2M in new revenue by leading tender responses for international development projects (UNDP, World Bank), achieving an 80% win rate. - Managed the full lifecycle for 3 new B2G product launches, guiding teams from initial concept and market analysis through to successful market entry.

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Robert Arabajyan

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