I'm passionate about all social media platforms (Meta, TikTok, Youtube, Twitter, Pinterest...), but I have to admit I'm a heavy user of short videos platforms such as Reels and TikTok. Dove into digital marketing after graduate school as I started my own journey as an entrepreneur and content creator. I created my own fitness e-commerce solo, reached over 100k followers on TikTok and sold all my inventory via short video creatives with organic reach only (no paid ads). I am experienced on Social Media strategy, content creation, UGC techniques, creative strategy, copywriting and mentoring entrepreneurs. I also have experience on marketing and communication strategies, project management, and community building. I have leadership skills and have experience managing sales, social media and design teams to achieve company goals. I am capable of analyzing content performance via KPIs and optimizing strategies to achieve better results. I always keep up with trends and news within social media platforms. I am capable of great analytical thinking and multitasking. I am adaptable to various situations, and capable of working under pressure. As well as having autonomy within my own tasks. Within my background, I have experience with international environments since I've graduated summa cum laude at Texas Tech University, and worked for companies in other countries such as The Walt Disney World Company, Insense and Hayes Media.
