Scott Hollis
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Managing director - founder at Velozient
Barranquilla, Atlantico, Colombia
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Managing director - founderVelozientApr 2020 - Current (5 years 1 month)- We connect North American-based organizations with accomplished Latin American software engineers (developers, quality assurance engineers, DevOps engineers, technical support specialists, and agile project managers). - Our technical teams in Colombia, Bolivia, and Brazil augment existing teams in North America to help organizations scale development via accelerated productivity and velocity, reduce backlogs, and address technical debt. - We offer a convenient and affordable option given our time-zone alignment (Central and Eastern), proximity (<3 hour direct flight from Miami), and lower costs - typically 70% savings.- Director product managementPASApr 2016 - Apr 2020 (4 years 1 month)- Responsible for all product management reporting to SVP Product Management. - The primary focus was on ICS cybersecurity for plants and industrial organizations with a heterogeneous mix of DCS, PLC, RTU, Relays, SIS, AMS, SCADA, Historians, etc.; primarily in refining, chemical, power, mining, and some pulp/paper. - The secondary focus includes alarm management, control loop performance, boundary management, and IPL assurance. - Responsibilities included portfolio lifecycle management, business planning, market/competitive analysis, GTM strategy, product strategy, product roadmap management, and product backlog creation/management.
- BAdvisory board memberBrixBitsJun 2015 - Jul 2017 (2 years 2 months)- Runtime application security monitoring and protection start-up.
- TSr director - product marketingTENABLE NETWORK SECURITYMay 2015 - Mar 2016 (11 months)- Responsible for all product marketing. Reported to VP of Product Marketing. Aligned international GTM planning and established Inbound Digital Content Marketing. - Accountable for messaging, sales enablement, content development, product launch, and product evangelism.
- ZDirector - product marketingZENOSS, INC.Aug 2013 - May 2015 (1 year 10 months)- Responsible for all product marketing. Reported to CMO. Elevated organization to engage premium enterprise buyers. - Defined target buyer personas and journeys while revising corporate messaging and positioning through digital content assets - website content, blogs, presentations, white papers, articles, videos, and webinars. - Managed the analyst/press communications, product launches, evangelism, and open-source community. - Created and delivered content for analyst/press briefings (Gartner, Forrester, IDC, Ovum, 451, and EMA), prospect briefings, customer user group meetings, sales/partner training and enablement events.
- DProduct & Solution DirectorDell Software PanamaApr 2012 - Aug 2013 (1 year 5 months)Hired by Quest Software to lead Product Marketing for the Application Performance Monitoring (APM) Business Unit (managed $3.1M budget for a $150M line of business). Reported to VP Product Marketing. Post-acquisition by Dell, defined and evangelized the new Dell Software Data Center & Cloud Management Solution that included products from Quest Software, AppAssure, Enstratius, and Dell. BU achieved revenue targets and exceeded share of voice goals. Launched two major new cloud solutions - Microsoft Azure application performance monitoring solution & Data Center and Cloud Management solution.
- EMSH VenturesEarly Stage StartupsMay 2009 - Apr 2012 (3 years)Advisor/investor - helped technology software start-ups with competitive intelligence, market assessments, go-to-market strategies, product strategies and roadmaps. Served as a liaison to Venture Capital firms and as an advisor on investor relations in order to position companies for investment and growth. LiveProcess (early stage start-up that provided on-demand (SaaS) healthcare emergency preparedness and response) • Served as interim VP of Marketing with the goal of instituting product management and product marketing discipline. Also included marketing communications responsibilities. ByStorm Software: (small startup that provides patented file access auditing and security, host-based data loss protection, and user activity monitoring)
- ADirector Product ManagementAlert LogicSep 2006 - May 2009 (2 years 9 months)Responsible for all product management and product marketing. Reported to the CMO and then promoted to report to CEO with direct BoD/investor interaction. Defined and delivered major new product - the industry's first SaaS log management (SIEM) offering. Created business case, defined user stories/ requirements, guided the development, and launched the Alert Logic Log Manager, the company's initial entry into the log management (SIEM) market for cloud service providers. Defined and managed product lifecycle for all products - included defining business cases, competitive analysis, roadmaps, user stories/requirements, pricing, packaging, messaging, launch, to marketing and sales enablement.
- NSr Director, Product ManagementNetIQAug 1999 - Sep 2004 (5 years 2 months)Led a geographically dispersed product management organization comprised of 13 employees. Reported to VP Marketing and then to SVP/GM Security BU. Launched and rapidly accelerated a new line of business – Microsoft Operations Management (achieved 800% growth in less than 3 years – sub $5M to $80M). Direct involvement in $230M technology licensing transaction with Microsoft – now known as System Center Operations Manager. Defined and launched new SIEM solution which later achieved Gartner Magic Quadrant Leadership designation. Participated in multiple acquisitions, post-event integrations, and product rationalizations. Championed and served as spokesperson for NetIQ and NetIQ solutions via corporate webcasts, industry events, trade shows, an
- Sr Product Line ManagerBMC SoftwareJul 1992 - Aug 1999 (7 years 2 months)At my departure, I was leading an R&D organization comprised of 44 employees responsible for design, development, QA, and support for the Distributed Application Recovery solutions. Managed a $7M budget and generated over $60M top-line revenue. Originally hired as a software developer. Achieved multiple promotions and increases in responsibility spanning Development, Technical Support, QA, Product Management and Product Line Management.
- Product DeveloperIBMMay 1989 - Jul 1992 (3 years 3 months)Developed software for network communications products.
Education
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- UMaster of business administrationUniversity of Houston, C.T. Bauer College of BusinessJan 2008 - Dec 2010 (3 years)
- VBs in computer science - cum laudeVirginia Polytechnic Institute and State UniversityJan 1984 - Apr 1989 (5 years 4 months)
Projects
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- SSolution marketing messaging platformsMay 2013 - Current (12 years)- Development of differentiated messaging platforms for all core Dell Software solution areas to guide the consistent and successful development of outbound marketing assets.