Marshall Sayer
About
Detail
Regional Vice President, Customer Success
Riverton, Utah, United States
Résumé
Jobs
verified_user
0% verified
Regional Vice President, Customer SuccessTransfrJul 2023 - Current (3 years 4 months)- Marketing Manager - AnalyticsZions BancorporationSep 2021 - Jul 2023 (1 year 11 months)- Architect the collection of data from multiple sources for complete funnel analysis and distribution via visualization platforms
- Direct & manage Adobe Analytics and leverage ObservePoint to ensure data integrity
- Manage the implementation of analytic code via Adobe Launch for public websites
- Develop conversion metric standards across multiple business units to streamline processes and provide consistency
- Evangelize the utilization of data to improve marketing performance and provide root cause analysis to yield greater return on marketing investments - Business Intelligence AnalystZions BancorporationJun 2013 - Sep 2021 (8 years 4 months)- Strategized across verticals to identify KPIs for digital marketing efforts
- Collaborated with business users and developers to implement and maintain digital analytics standards and reference material
- Calculated ROI and net contribution through analysis of marketing promotions utilizing Adobe Analytics, Business Objects, SQL - Financial & Data ManagerRichterDec 2011 - Mar 2013 (1 year 4 months)- Analyzed financial, client, & industry trends to create models utilizing platforms including Oracle Finance, BPC, & Business Objects
- Evaluated & improved e-business traffic, social media, & interactive promotions using Adobe analytics, IBM/Tealeaf, Tailwind (social platforms)
- Restructured executive weekly and monthly reports for scale and efficiency - Financial AnalystGoldman SachsJan 2004- Participated in the build out of international private wealth operations
- SPresident & OwnerSayer IncMar 2002 - Dec 2011 (9 years 10 months)- Developed sales opportunities and relationships that solidified the company as one of the elite custom shops in the market
- Managed all customer engagements, projects, and ensured on time and in budget delivery
- Created proposals and provided options within scope and budgetary parameters
- Assessed complex situations and produced innovative solutions within existing building constraints
Education
verified_user
0% verified
- Master of Business Administration - MBA, Business Administration and Management, GeneralWestern Governors UniversityJan 2021 - Jul 2022 (1 year 7 months)
- Bachelor's degree, AccountingUtah State UniversitySep 1995 - May 2001 (5 years 9 months)