Daniel Cave

Head of Product Marketing

Zyte

Oct 2022 - Current (4 years)

What does Zyte say to who, how, and where?

I make sure Zyte has a clear and convincing message and we communicate in our highly technical and competitive space using product led marketing.

Advisor - Product

Bridge Below Inc

Apr 2025 - May 2026 (1 year 2 months)

I guided the founders of Bridge Below validate, define, and design a brand new product and take it to market with field marketing to refine positioning, messaging, and product-market fit in new category of retailer data auditing software in the automotive aftermarket.

Product/technical Marketing

Contractor

Nov 2017 - Feb 2021 (3 years 4 months)

I helped SaaS and technology companies grow using digital marketing and product management. I specialized in early-stage and data-driven applications, marketing them within the AI, data science and marketing technology world.

I've helped several companies achieve large VC funding rounds, and have been through acquisitions and mergers several times. If you have an amazing product and need to get it to market, that's what I do.

Senior Product and Marketing Manager: Contractor

Contractor

Sep 2017 - Feb 2021 (3 years 6 months)

As a freelance product and marketing director, I've helped a number of companies including:

Diffbot - Defining the Goto Market Strategy for a cutting edge technical data product.
Doorda - Launching their world leading data API products

Founder, Product Manager

inconftv

Aug 2017 - May 2022 (4 years 10 months)

I've had huge fun creating and growing one of the most trusted virtual high end virtual/hybrid event platform and broadcast providers inconf.tv. It's still going strong, managed by an amazing team of people I've known and worked with for years.

As the product and marketing lead, I built the digital product and managed all aspects from UI to data security. Day to day I managed the development team, agencies and clients as well as internal innovation projects, and promoting a positive company culture.

VP Product

Linkdex

Aug 2016 - Sep 2017 (1 year 2 months)

Linkdex was a SaaS SEO Platform which I helped in its growth and acqusition plans, untill it was eventually acquired by ScribbleLive. I worked with the Chief Strategy and Chief Technical Officers to manage all aspects of product roadmap and specifications, as well a product marketing and brand development.

Product Manager and Technical Marketing Manager

Importio

Dec 2013 - Apr 2016 (2 years 5 months)

I was taken on by the tech startup import.io to grow their user base, creating steady and increasing user acquisition channels for there innovative product and new market. Aiming to smooth out 'spikey' growth, I brought an analytical and data-driven approach to their marketing and engagement programs, complementing their already excellent event and PR team with SEO, product marketing and growth marketing skills.

As this was a startup I often found myself operating as a product manager too, liaising with marketing, support, and development while acting as the oice of customer sourcing feature requests and helping shape the product direction.

Contract: Web Analyst

DNX Marketing

Nov 2013 - Jan 2014 (3 months)

Contract Role: DNX (B2B agency of the year) hired me to cover increased demand for digital marketing and data analysis. I improved their reporting, and tied together all their mutli-channel efforts into a single reporting UI.

Contract: API Data Sales

Wordtracker

Oct 2013 - Jan 2014 (4 months)

Contract Role: I worked with WordTracker as a business development contractor to test/explore creating a sales pipeline for their brand new keyword dataset product.

Working closely with Mike, I developed £500k pipeline from scratch proving the market, and laid down the foundations for a success goto. market strategy.

Contract: Web Optimisation Manager at Intuit

Intuit

Aug 2013 - Oct 2013 (3 months)

Contract Role: I assisted in the UK site roll out and in-product-discovery maximising conversion rates.

My core focus was working to ensure a smooth and successful product launch, to increase cross and up sales across emergent technologies/products, and to manage product presence on their web properties.

VP of Client Digital Marketing

Optix Solutions

Jul 2010 - Sep 2013 (3 years 3 months)

I joined Optix and helped shape the agency as a whole, adding new digital services and focusing on more profitable and valuable long term relationships with higher value clients.

Recruited, trained, and lead a talented digital marketing team taking Optix from delivering creative digital strategies for international airlines, universities, tourist attractions, e-commerce stores, and global enterprises.

SEO and PPC Exec

Visualsoft UK Ltd

Jul 2009 - Oct 2009 (4 months)

SEO for fashion e-commerce clients in a stop gap role following the 2008 financial crisis.

w

Blogger

whiskytimescouk

Jan 2008 - Apr 2023 (15 years 4 months)

Before there were influencers, there were bloggers. I was one of the few who wrote for fun of it (and the odd all inclusive trip to a distillery) - I ended up traveling around the British isles reporting on whisky news, events and meeting some amazing people along the way. I had a large global audience including most of the top industry players. I closed this after 15 years as both myself and my co-editor lost interest.

T

Lead SEO Consultant and Front End Engineer

Thap ltd

Jan 2007 - Jul 2009 (2 years 7 months)

Started as a front end coder, doing CSS and cross browser compatibility.
Added skills to become a SEO and Digital Marketer.

C

Junior Web Design & Front End Coder

Content Lab ltd

Apr 2006 - Aug 2006 (5 months)

I joined a team of 2 others to create a website selling/offering MP3 travel guides Via download. www.sound-guides.com

I was the front end web person on this job, I worked along side a PHP programmer and a content producer.

For this site I produced XHTML, CSS, Flash, Graphics and Design tweaks

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Daniel Cave

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