Anita Kenneth
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Site Director Head of Programming & Marketing at ME Cinemas
Lahore, Punjab, Pakistan
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Jobs
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- SCreative ProducerSalshFeb 2020 - Jul 2022 (2 years 6 months)Monitoring & evaluating the expenses, communicating between the game developers & game publishers. Scheduling testing for pre-production, making sure game development is progressing smoothly towards completion and managing the team as a corporate representative.
- MSite Director & Head of Programming & MarketingMandviwalla Entertainment ME CinemasSep 2010 - Current (14 years 11 months)Working as a Site Director/Head of Marketing at Mandviwalla Entertainment (Pvt) Ltd. (ME Cinemas) Karachi, Pakistan From September 2010 till Date Managing marketing activities, Movie promotions, Corporate shows. Managing Cinema Operations. Customer/Guest Handling. Event Management. Managing Social Media (Facebook, Twitter, Instagram) Marketing. Managing marketing activities, Movie promotions, Corporate shows Cultural events. Managing Cinema Operations. Customer /Client Relationship Management Event Management with high levels of creativity and Originality Managing Social Media (Facebook, Twitter, Instagram, WhatsApp) Marketing Attending International film festivals for Pakistani culture and movie promotion. Educating new talents as
- FRj, Producer, Manager Marketing activationFM91 PakistanJul 2005 - Aug 2010 (5 years 2 months)• Worked as a Radio Jockey at Radio 1 FM 91, Karachi, Pakistan from 2005 till 2010 • Designed Marketing strategies and proposals in order to collaborate with various brands in the market. • Collaborated and cross promoted Hollywood and Bollywood movies which included BTL activation in various malls, restaurants and cafes, advertised print ads in top class newspapers and designed campaigns to have listener’s interaction with the RJ. • Celebrated various special days and indulged listeners with shows and gave out giveaways of different brands through competition based on the brands info. • Engaged brands with Radio for cross promotions, for conferences, workshops, theaters, plays. • Designed themes day to day for shows to have brands promoti
Voice Over ArtistVoice123Jul 2005 - Current (20 years 1 month)English/Urdu voice overs for tv/ radio commercials. English/Urdu documentaries. Have done voice overs for brands like Nokia, Pantene, Pampers, Safeguard, Colgate, Veet, Cathay Pacific to name a few.- Territory ManagerAbbottSep 2004 - Feb 2005 (6 months)• Worked as a Territory Manager (Sales and Marketing) at Abbot Laboratories (Pvt) Ltd from August 2004 till October 2004. • Created strategies to inspect and distribute drugs around the region and provided new drugs information to the Medical staff. • Worked with chemists, biologists, toxicologists and scientists on a regular basis for improving drugs competency. • Supervised production, testing and analysis of the new or enhanced drug. • Prepared documents and presentations related to the new or enhanced drug. • Participated in quality assurance reviews of process and product.
Education
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- Bachelor of Pharmacy - BPharmKarachi University• Designed Public Health Awareness Activity for a new weight loss drug which led to be effective sales of the product. • Designed various marketing campaign in conjunction with the movies and branding them to boost up the sales of the movie. • Connected various corporate clients to improve the sales of the company by engaging them in several annual contracts for doing corporate shows. • Successfully engaged with different brands to become Media partners.