Christian Bolorinos
About
Detail
Product Designer with seven years experience
Madrid, Community of Madrid, Spain
Résumé
Jobs
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Product DesignerSwissBorgMar 2022 - Sep 2022 (7 months)Created a design system that was implemented company-wide, ensuring consistency and usability across all products. Assisted in the creation of CBorgs NFTs, as well as the associated website and social media campaign, enhancing brand visibility and engagement. Conducted A/B testing on multiple website elements to maximize conversions, driving improved user experience and performance. Additionally, I was responsible for ensuring the website adhered to WCAG (Web Content Accessibility Guidelines), which was essential for making our digital content accessible to all users. My experience with SwissBorg, a SaaS (Software as a Service) platform, provided valuable insights into designing user-centric products that meet the needs of diverse audiences- Graphic DesignerRia Money TransferDec 2020 - Mar 2022 (1 year 4 months)Devised a series of educational animations as part of a social media campaign to place Ria as a thought leader in the FinTech ecosystem, increasing their Instagram following by over 200% and their LinkedIn following by over 70% in less than a year. Devised a new employer branding strategy for the company. Created SVG animations and various navigation elements for Ria's app's interface. Additionally, my responsibilities included updating Shopify websites and executing email marketing campaigns using Mailchimp, which enhanced our outreach efforts and engagement with the target audience. I also ensured that all assets provided for the blog adhered to WCAG (Web Content Accessibility Guidelines), promoting accessibility and inclusivity in our di
- SSr Marketing DirectorSERVICE CLUB DELIVERYAug 2020 - Feb 2021 (7 months)Established new brand guidelines for the company, ensuring a cohesive and recognizable identity across all platforms. Designed an onboarding process for the client funnel, successfully guiding hundreds of users to Service Club's App. Managed social media platforms including Instagram, Facebook, LinkedIn, and Twitter to enhance brand engagement and visibility. Conducted comprehensive market research to develop a more detailed customer persona, informing targeted marketing strategies. Additionally, ensured compliance with WCAG (Web Content Accessibility Guidelines) while overseeing the website, enhancing accessibility for all users. Utilized Miro to effectively brainstorm customer journeys, app interface changes, and innovative marketing stra
- SCo-Founder/UX ResearcherSTEVEN THE LETTUCEFeb 2020 - Aug 2020 (7 months)• Established brand guidelines, created website and explainer video.
• Conducted research using surveys, prototypes, & social media to validate hypothesis.
• Competed in Venturelab and South Summit incubators. Steven the Lettuce is a start-up I co-founded with 2 business partners. It is an app that gamifies sustainability by offering users rewards for logging sustainable behaviors and provides them with sustainable alternatives to any brand/business/service they look up. I was responsible for branding the company and designing the interface. I also made an explainer video and created a WordPress website, steventhelettuce.org, t - VMedia ManagerVinotationsJun 2019 - Apr 2020 (11 months)Branded company, designed website and business cards, etc.
- LMotion Graphics/UI DesignerLensBabyMay 2019 - Aug 2020 (1 year 4 months)• Developed website, mailings, videos, and social media posts for OMNI product launch, ensuring all content adhered to accessibility standards.
• Led a marketing campaign highlighting videography uses of Lensbaby, successfully transitioning the brand from an exclusively photography ecosystem into the rapidly growing videography industry.
• Restructured Lensbaby's outdated photo/video database to a cloud-based platform, enhancing data accessibility and management.
• Produced a comprehensive instructional video on Lensbaby uses by Kathleen Clemons, contributing to user education and product engagement.
• Ensured compliance with WCAG (Web Content Accessibility Guidelines) while managing the website, promoting inclus - SMotion Graphics/UI DesignerSATURNO DESIGNFeb 2017 - Jun 2019 (2 years 5 months)As a Motion Graphics/UI Designer, I established new brand guidelines to create a more modern look and feel for various projects. I designed 13 comprehensive design packages, including website, email, and proposal document templates, while overseeing a team of developers to ensure the successful execution of these designs. My client portfolio included notable firms such as K&L Gates, Barclay Damon, and Ford Harrison. I also designed the user interfaces for the second generation WebBack CM2 app and the C21 España mobile app, and introduced innovative video hero banners and promotional videos into Saturno's design package. Additionally, I ensured compliance with WCAG (Web Content Accessibility Guidelines) standards while managing the website,
- YCo-Founder/Creative DirectorYaupon & RoseNov 2016 - Dec 2019 (3 years 2 months)As Co-Founder and Creative Director, I established brand guidelines and built a WordPress WooCommerce website to enhance our online presence. I designed the packaging process, which included package design, sourcing materials, streamlining operations, and supervising employees to ensure quality and efficiency. I formulated and executed an email and event-based marketing campaign that successfully placed Yaupon Rose on the shelves of multiple co-ops, coffee shops, and tea curators. Additionally, I supervised a social media marketing campaign, leading an innovative team of social media marketers to create a cohesive brand identity and narrate the story of Yaupon Rose in a tasteful manner. I also played a pivotal role in transforming a team of
- Ads Evaluation RaterZeroChaosMay 2013 - May 2014 (1 year 1 month)As an Ads Evaluation Rater, I was responsible for rating ads for Google, ensuring their relevance to user queries and intent. This role required a keen understanding of user behavior and the ability to assess the effectiveness of advertisements in meeting user needs. Additionally, I conducted testing aimed at improving SaaS products, which provided valuable insights into user preferences and enhanced my ability to evaluate ad relevance effectively.
- Freelance DesignerfreelanceFeb 2011 - Sep 2022 (11 years 8 months)Co-Founded Stephen the Lettuce, a sustainability start-up that competed in South Summit and Venture Lab incubators. My role encompassed serving as a Creative Director, where I created the brand and maintained a robust social media presence, as well as acting as a UX researcher by designing experiments to test hypotheses, understand users, and gauge demand for the product. Collaborated with a team of talented developers and university professors to design a fun and educational app called Policy Dilemma, which was utilized in Coursera's macroeconomic policy-making course. Developed websites for clients including LCMCS, Vinotations, and Gomde.eu, among oth
Education
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- Master's degree, Customer Experience and InnovationIEM BUSINESS SCHOOLJan 2019 - Jan 2020 (1 year 1 month)
- Bachelor of ArtsNew York Institute of TechnologyJan 2009 - Jan 2013 (4 years 1 month)