Sascha Ploebst

Senior Vice President of Sales

Storyblok

Aug 2024 - Sep 2025 (1 year 2 months)

Senior Vice President of Sales at Storyblok with extensive experience in scaling sales organizations, driving revenue growth, and building high-performing teams. Passionate about empowering businesses with innovative content management solutions and fostering a culture of collaboration and success.

- Currently leading a team of 60 highly motivated professionals across Sales, Business Development, Sales Enablement, and Customer Success.
- Successfully built and scaled the sales organization at Storyblok from the ground up, growing the team from the first hire to a global operation.
- Played a key role in implementing foundational systems and processes (e.g., Salesforce, DocuSign) to support scalable growth.
- Drove

Vice President of Sales (Founding AE)

Storyblok

Mar 2020 - Jul 2024 (4 years 5 months)

I began my journey at Storyblok as the first Sales hire, where I was responsible for both driving revenue through deal closures and establishing the foundational sales processes and playbooks. In collaboration with the Operational Lead, I implemented critical systems and workflows and building out the Sales Tech Stack which became the backbone of Storyblok’s operational success.

In 2020, after achieving consistent and repeatable sales success, I initiated the expansion of the team by hiring our first Sales Development Representatives. By 2021, we onboarded our first Account Executive, driving significant acceleration in ARR growth. In 2022, I successfully scaled the Sales Organization to a team of 20, encompassing Business Develo

Senior Account Executive

Salesforce

Jul 2017 - Feb 2020 (2 years 8 months)

Target achievement 2018: 140%; 2019: 141%; YoY Growth: 160%
- Building relationships with key decision makers in face-to-face meetings and workshops
- Presenting a tailored ROI case to demonstrate the value of Salesforce to C-level executives
- Leading a team of product specialists, solution engineers, business development and partners through complex sales cycles
- Driving awareness for Salesforce by organizing events and speaking at events
- Play a key role driving strategic, enterprise-wide CRM/SaaS initiatives for small and medium sized businesses in the DACH Region
- Working in DACH sales ecosystem in order to develop revenue, through relationships with customers and partners to proactively position Salesf

Regional Sales Manager

ALDI SÜD

Oct 2013 - Feb 2016 (2 years 5 months)

Managing 5-6 stores within a defined geographical territory. Coaching and guiding the respective store managers to make sure to reach the area goals.

Project Manager CRM

BMW Group

Jan 2007 - Jun 2010 (3 years 6 months)

Helping BMW implementing an international CRM Tool for the Austrian market while integrating the whole system landscape. Acted as a link between business and IT to map all processes in the new system.

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Sascha Ploebst

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