Nicole Silver

Head of Marketing

SINGLEKEY

Jul 2025 - Current (1 year 2 months)

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Growth and Product Marketing Advisor

Silver Scale

Jan 2023 - Current (3 years 8 months)

Working with teams to scale their long term growth and product marketing programs, improve efficiency, Identify traction channels. I help teams lower CAC, improve brand awareness, and deliver a trustworthy and well-loved buyers journey to their customers. I specialize in: ✅ Messaging and Positioning ✅ SEO (organic editorial and search-focused content creation and strategy, and lead-gen content) ✅ SEM and PPC (Google Ads, Marketplaces, Affiliates) ✅ Email Nurturing (content and lifecycle) ✅ Sales<>Marketing systems ✅ Multi-channel, product launch, and GTM campaign execution and strategy

Director of Marketing

Superpower

Apr 2024 - Oct 2025 (1 year 7 months)

Superpower helps top-performing paid and organic social teams moderate and engage with their audiences and customers quickly, personally, and on-brand. Every time. Whether it's on organic posts or paid ads, Superpower empowers brand safety while maintaining voice, tone, personality, product knowledge, and policy across your social accounts.

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Product Marketing and Growth Lead

Apr 2023 - Apr 2024 (1 year 1 month)

∘ Defined, owned, and operationalized marketing and growth performance leading a team of 6. Reduced CaC by 53%, improved funnel conversion by 4x, and executed campaigns that targeted gross margin improvements MoM. ∘ Ran messaging, brand, market validation, and launch experiments (Meta, PPC, SEM, SEO, affiliates, influencers, email). Increased new user volume by 166%, daily active users by 70%, and repackaged product leading to market expansion. ∘ Improved omni-channel acquisition targeting that improving new user volume and reduced CaC. Then, implemented onboarding and activation experiments to increase transaction volume and daily active users. This was achieved by: - Codifying and implementing a marketing channel attribution model and dat

Sr. Product Marketing Manager

Properly

Sep 2022 - Apr 2023 (8 months)

∘ Led tier-2 GTM campaigns by identifying ideal acquisition channels, developing promotional strategy, crafting messaging for value propositions, outlining experiments, and owning all marketing and product team communication. Tripled new users, doubled daily active users, lifting company-wide KPI performance for new product. ∘ Headed up market research and competitive intelligence by investigating web, SEO, and content architecture. Communicated insights to product, engineering, and executive stakeholders. Proposed and influenced product roadmap adjustments that improved DAU and MAU KPIs, and substantially increased user time on page. ∘ Built product marketing foundations and processes at Properly to effectively support Product and Engineer

Growth Manager

Properly

Jan 2022 - Sep 2022 (9 months)

∘ Spearheaded CRO and funnel analysis by performing closed/lost analysis, investigating MQL:SQL performance, and listening to over 300 discovery calls. Proposed lead scoring and CRM lifecycle and new closed lost/won stages that improved MQL:SQL efficiency by 63%, 2x SQL volume, increased demos by 37%. This also established new customer personas for Sales and Marketing to improve scripts and TOFU Targeting; and created an operations and sales team restructure to better handle new prospect types in the pipeline. ∘ Scaled Google Ads by restructuring account based on localization and search intent. It became the most efficient unit economics acquisition channel to date: 300% lower in CPL, 4x more efficient LTV:CaC, and 2.5x faster funnel CVR.

Inbound Marketing Manager

Jobber

Jan 2020 - Dec 2021 (2 years)

∘ Identified new customer segment by leading a team of 4 and conducting internal Salesforce CRM analysis then experimenting and scaling omni-channel email, lifecycle, content, and sales campaigns. Generated over $200,000 in new MRR Q2-3, established a new core customer segment, and built PLG and sales-assisted processes and playbooks for sales, marketing, and operations. ∘ Led and owned end-to-end content lead generation campaigns by creating free tools, content, and email nurture/automations. Developed sales enablement playbooks that 2x lead volume, more than doubled SQL:Opp weekly CVR, and supported sales on optimization efforts to close appropriate pricing packages for specific customer segments. ∘ Managed the inbound marketing lead gene

Content Marketing Strategist

Jobber

Jan 2019 - Jan 2020 (1 year 1 month)

∘ Managed Editorial/SEO content and email communications by organizing content calendar, strategically planning traffic growth and performance, crafting email automation, and a team of 3. Increased monthly web sessions from 40K to +120K, 3x’d blog and email newsletter/nurture production, grew subscriber list to 600K, lifted overall organic sales by 25%. ∘ Spearheaded website A/B experiment and CRO program and schedule, which funnelled traffic by intent to high-converting pages, products, free tools, and CVR points. This increased web conversions from 8% to 35%, and contributed to +100 organic customers MoM from blog alone. ∘ Developed keyword and content strategy for product and blog across two web properties to target high-intent prospects

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Content Marketing Specialist

Mar 2018 - Jan 2019 (11 months)

∘ Spearheaded content marketing strategy by forecasting organic traffic needs, editorial production, and executing campaigns with paid acquisition. Hit first +20,000 website viewers milestone and increased sales by 15%. ∘ Developed content marketing campaigns (TOFU/MOFU/BOFU blog content, whitepapers, decks, webinars, lead-gen advertising, email newsletter subscriber growth) that cut CPC by 90%, contributed to community growth, brand awareness, and pipeline. This strategy catapulted HeyOrca's thought leadership, awarding us a speaking position at Social Media Week Toronto Conference.

SEO Specialist

TrustedPros

Aug 2015 - Mar 2018 (2 years 8 months)

∘ Owned PR, email, and content campaigns using SEO editorial strategy. Earned 60+ media reports, improved avg SERPs position to 1, improved avg organic CTR from 8% to 43%, and increased YoY organic sessions traffic by 27%.

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Event Marketing Specialist

Jan 2015 - Dec 2015 (1 year)

Philosophy and English Tutor

Queen's University

Sep 2013 - May 2015 (1 year 9 months)

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