Victoria Bowers

Chief Growth Officer & Chief of Staff to the CEO

Pattern

Aug 2024 - Current (2 years)

Vice President, Advisory

Pattern

Sep 2023 - Jul 2024 (11 months)

Member

Chief

Sep 2022 - Current (3 years 11 months)

Vice President, eCommerce & Omnichannel Sales

Nbg Home

May 2022 - Aug 2023 (1 year 4 months)

Promoted to lead sales team responsible for next generation growth for steadily performing specialty channel, turnaround of the Home Center/Hardware business, and continue double digit growth trajectory of pure play channel. Responsible for annual sales of $250M across 20 customers. • Successfully negotiated 3 consecutive years of Amazon Vendor Negotiations holding annual terms flat vs. prior year • Rebuilt The Home Depot omnichannel business in 1 year through cultivating executive and merchant relationships, implementing operational plan (99%+ fill rate and in stock rates) and execution of successful State of the State and Product Line Review (“PLR”) • Conducted assessment of core business processes in mature specialty channel identifying

Vice President, eCommerce Sales and Sales Strategy

Nbg Home

Oct 2020 - May 2022 (1 year 8 months)

Promoted to build out newly created digital Sales Strategy team and continue expansion of digital Sales organization; responsible for leading 18-person organization, and $175M in annual sales, across 2 pillars. • Designed and implemented digital Sales Strategy pillar responsible for channel management, pricing, assortment optimization, product life cycle, and NPD funnel • Grew Amazon furniture business +23% in FY22 and +37% in FY21 beating a challenging FY20 Covid comp; exceeded US Furniture online category YoY growth of +18% • Increased NBG eCommerce penetration from 8% to 20% over 2-year period to be in line with furniture category penetration • FY21 eCommerce accounted for 20% of company revenue but delivered 40% of the YoY revenue growt

Sr. Director, eCommerce

Nbg Home

Jan 2020 - Oct 2020 (10 months)

Recruited to build out eCommerce organization at private equity owned Home Décor company. Direct responsibility for leading the Digital Sales pillar. Objective was to carve out stand-alone Business Unit within parent company, declare an eCommerce strategy, implement an operating model, and establish a winning culture. Built digital organization from 3 to 31 with 5 distinct pillars of Sales, Digital Marketing, Finance, Analytics and Supply Chain. Role included full P&L ownership and build out of tech stack. • Delivered +43% YoY growth, exceeding category growth performance of +21%, while improving margin +273bps • Established Amazon go-to-market strategy aligning NBG focus with Amazon KPIs. Amazon moved from #12 to #6 revenue customer in 12

Sr. Sales Manager, Retail.com

Newell Brands

Nov 2018 - Jan 2020 (1 year 3 months)

Promoted to lead Retail.com sales team in developing and executing digital component of Omni-channel strategy for $180M POS business across 13 Retail.com customers, 7 Pure Plays, and 4 Newell Brands divisions including: Outdoor & Recreation (Coleman), Writing (Sharpie, Expo, Papermate), Home Fragrance (Yankee), and Connected Home & Security (First Alert). • Delivered annual sales plan through customer JBP process and executed eCommerce fundamentals of assortment, content, demand creation/promotional planning along with financial/contribution profit analysis and supply chain focus • Worked closely with Brick & Mortar sales organization to ensure cohesive strategy across customer platforms and in-store/online initiatives • Team owned all eCom

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Customer Business Manager, Retail.com

Feb 2017 - Oct 2018 (1 year 9 months)

Promoted into newly created role spearheading the creation and implementation of a digital agenda for Newell Brands’ camping, beverage and apparel brands including Coleman, Marmot, ExOfficio, Contigo and Bubba accounting for $85M in annual POS. Led 4 direct reports, 3 Customer Category Managers and 1 Sales Analyst managing all Retail.com customers – Walmart.com, Target.com, Costco.com, and sporting goods channel: Dick’s Sporting Goods, REI, Bass Pro Shop, Cabela’s and Academy Sports. • Developed customer blueprints and the digital go-to-market strategy through collaboration with colleagues and customer stakeholders • Developed and executed Omni-channel strategy for key Outdoor/Sporting Goods and Mass retail customers • Work closely with mar

National Account Manager

Newell Brands

Dec 2015 - Feb 2017 (1 year 3 months)

Promoted to a develop B2B/Wholesale channel growth strategy aligning S.P. Richards’ goals and objectives with Newell Brands’ post the merger with Jarden. Responsible for $60M in annual revenue across 7 divisions and 15+ brands. • Develop growth strategy by aligning S.P. Richards’ goals and objectives with Newell Brands’ through strong connectivity and collaboration with the customer at all levels including Merchandising, Supply Chain, Pricing, and e-Commerce teams • Cultivate robust, cross-functional internal partnerships with Trade Marketing, Supply Chain, Finance and Field Sales across multiple Newell Brands business units while ensuring proper alignment to their strategic business partners at the customer level • Create “searchandising”

Customer Marketing Manager

Newell Brands

Apr 2014 - Dec 2015 (1 year 9 months)

Promoted to newly created role with objective to implement integrated marketing campaigns at strategic retail (B2C) and wholesale (B2B) customers – Staples, Office Depot, Michaels, Essendant and S.P. Richards – by incorporating Newell Brands’ national marketing plans into customer specific marketing programs. • Cultivated strong cross-functional partnerships with Trade Marketing, Brand Marketing and Sales teams to create and launch tailored marketing programs supporting new innovation while driving core sales in strategic categories • Facilitated Joint Business Planning and the Annual Planning Cycle process with key internal decision makers to ensure timelines were met for preparation and execution of the customer strategy • Led collaborati

Manager, Sales Training

Newell Brands

Sep 2013 - Apr 2014 (8 months)

• On boarded a 140 person, third party, field sales team (Advantage Sales and Marketing “ASM”) supporting The Home Depot and Lowes channels of business. Facilitated regional meetings with ASM field team to begin brand education, created three month training calendar and implemented WebEx and eLearning platforms for remote learning. Resulted in 94% average test scores • Partnered with NAMs to create and implement long term product training strategy for ASM field team focused on sales volume, new product launches, and knowledge/skill gaps • Created and launched ASM field team training materials supporting multiple global brand platforms (Lenox, Irwin, Sharpie, DYMO, and Rubbermaid Consumer) • Applied instructional design concepts and traini

National Trainer

Newell Brands

Jan 2008 - Aug 2013 (5 years 8 months)

• Partnered internally with Décor national account teams, specifically Bed Bath & Beyond, J.C. Penney and The Home Depot, as the training liaison to their customer’s headquarters. Worked with the customer to determine training needs for associates and created training materials to enhance understanding of the product and ultimately drive sales in their retail stores • Worked with four Sales Managers in Central and Western half of the U.S. to train 40 sales representatives on product knowledge, sales process and presentation skills. Created a specific plan based on sales representative’s annual objectives, opportunities and career path • Fully aligned with cross-functional teams – Engineering, Brand, Account Managers, Field Sales, Customer

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District Manager

Jan 2006 - Jan 2008 (2 years 1 month)

• Led a team of 10 Sales Representatives covering 350 accounts in the Northeast, resulting in 9% growth of $32 million territory • Team Ranked 1st Place in the U.S. for 1Q 2007 by achieving YoY growth of 40% • Collaborated with regional management in three strategic accounts – Lowes, The Home Depot, and J.C. Penney – to create and achieve goals through inventory management, associate trainings, and merchandising • Applied situational leadership with my field sales team to gauge opportunities and provide insight on career development

Team Leader

Newell Brands

May 2005 - Dec 2005 (8 months)

• Led two separate teams consisting of 10 District Sales Representatives covering 304 accounts with annual sales totaling $114 million • Partnered with Home Depot Regional Merchandising Managers in Florida and New England to support initiatives and create merchandising plans to add additional inventory which resulted in $4.5 million of incremental revenue • Successfully promoted four Sales Representatives to various positions within Newell Rubbermaid

District Sales Representative

Newell Brands

Jul 2004 - May 2005 (11 months)

• Managed a 20 store, $6.5 million territory, efforts resulted in 29% increase in sales • 1st Place in 2004 Q4 National Sales Contest • 1st Place in 2004 Strait-Line “Black Friday” sell through contest • Implemented merchandiser pilot project to test “In Store Support Initiative”(ISSI) within Home Depot

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