Founder @ RallyUp · ex-beehiiv & Ramp · follow for posts on building B2B audiences (brand, distribution, growth)
Jerusalem, Jerusalem District, Israel
Hi, I'm Alec 👋 14 days after getting fired, I raised a pre-seed from people I'd…
Timeline
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Jobs
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Founder
RallyUp
Aug 2025 - Current(1 year)
RallyUp turns your exec team into a coordinated distribution engine.
Founder
JLM Scoop
Sep 2024 - Aug 2025(1 year)
acquired (1st exit on the board!)
Partnerships Manager
beehiiv
May 2024 - Aug 2025(1 year 4 months)
Consultant
Receive
Dec 2023 - Apr 2024(5 months)
Growth
Ramp
May 2023 - Oct 2023(6 months)
Venture Analyst/Business Development
ASTRALABS
Nov 2022 - Mar 2023(5 months)
Co-Founder
Ember
May 2019 - May 2024(5 years 1 month)
Ember is one of the first fast-acting, low-calorie, gluten-free and vegan, energy chews.
Business Development Intern
Synthesis
Jun 2018 - May 2019(1 year)
• Data Analysis: Conducted data analysis to provide new insights into the customer experience,
brainstorming ways to speed up the process and improve customer satisfaction.
• Marketing: Curated content and managed company social media to promote efforts across the Middle East, Europe, and the United States
Director of Consulting
TAMID at Michigan
Oct 2017 - Nov 2022(5 years 2 months)
• Consulted for Farmster, a digital/SMS-based marketplace for agricultural produce in emerging markets such as Tanzania, Kenya, and other East African countries
• Conduct in-depth market research on the commodities trade in Eastern Africa, helping to revise Farmster's business model and strategic goals for expansion in the region
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Founder/President
New Rochelle High School Entrepreneurship Club
Sep 2015 - Jul 2017(1 year 11 months)
Finding a community of young founders has always been important to me.
• Founded New Rochelle High School's first entrepreneurial club with an aim to inspire and cultivate the spirit of entrepreneurship and creative problem solving among my peers
• Organized and judged a variety of school-wide pitching competitions
• Orchestrated networking events with the New Rochelle High School Engineering/Computer Science Club, fostering connections with possible technical co-founders
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Founder
EClub Discounts
Aug 2015 - Aug 2017(2 years 1 month)
Even in high school, I had a knack for startups! EClub Discounts was an app that helped connect high school students with discounts at local businesses using QR codes to track the increase in revenue across each business.
• Maintained partnerships with over 45 businesses in the community including Dominoes, Buffalo Wild Wings, Crossfit, Kentucky Fried Chicken and Carvel
• Reached 2000+ monthly users and spread to a variety of school districts in the Westchester County Area through the use of targeted digital ads
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Founder
EClub Discounts
Aug 2015 - Aug 2017(2 years 1 month)
Even in high school, I had a knack for startups! EClub Discounts was an app that helped connect high school students with discounts at local businesses using QR codes to track the increase in revenue across each business.
• Maintained partnerships with over 45 businesses in the community including Dominoes, Buffalo Wild Wings, Crossfit, Kentucky Fried Chicken and Carvel
• Reached 2000+ monthly users and spread to a variety of school districts in the Westchester County Area through the use of targeted digital ads
Education
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Business Administration, Business Administration
Reichman University
Jan 2018 - Current(8 years 7 months)
Gap Year
Bachelor of Business Administration - BBA, Business Administration and Management, General, Business Administration and
University of Michigan Stephen M Ross School of Business
Jan 2017 - Dec 2021(5 years)
Leadership in the Business World
The Wharton School
Jan 2016 - Dec 2016(1 year)
Sponsored by the Wharton School of the University of Pennsylvania, Leadership in the Business World (LBW) is a summer institute for a talented and select group (acceptance ~20%) of rising high school seniors who want an introduction to a top-notch undergraduate business education and the opportunity to hone their leadership, teamwork, and communication skills.
Awards
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2021-2022 Zell Entrepreneurs Cohort
Zell Lurie Center for Entrepreneurship
Oct 2021
Zell Entrepreneurs is an elite program designed to provide support to students who are dedicated to work on their businesses full-time upon graduation. Students selected to participate in this immersive, year-long program will receive support, mentorship, resources, and funding to get their ventures launch-ready.
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ZLI Zell Scholar
University of Michigan Zell Lurie Institute of Entrepreneurship
Sep 2021
The Zell Lurie Institute scholarship program, established in 2003, is a merit-based scholarship program for returning MBA (or part-time MBA students with at least 30 completed credits) and for rising BBA junior and senior students. Eligible students will have achieved a meritorious GPA and will have demonstrated exemplary academic standing, strong entrepreneurial knowledge and interests, and engagement with courses, programs, and leadership at the University of Michigan.
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Outstanding Accounting Award
New Rochelle High School Business Department
Jun 2016
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Student Mentor of the Month
Ignite Student Mentoring Program
Oct 2015
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AP Biology Student of the Month
New Rochelle High School AP Biology
Oct 2015
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High Honor Roll
New Rochelle High School
Dec 2014
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Camper of the Year
Brant Lake Camp
Aug 2014
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Andrew Dryer Award
Echo Lake Camp
Jul 2014
"Given to a true competitor"
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AP Scholar Award
Publications
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JLM Scoop
JLM Scoop
Sep 2024
15 Ways to Promote beehiiv As a Partner
beehiiv
Aug 2024
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It's Time to Come Home
The Jewish Link
Dec 2023
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Berlin through the eyes of a Jewish 15-year-old
The Jerusalem Post
Apr 2015
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Two pairs of donors and recipients meet for the first time at One Huge Night Gala - New York City