Cathy Liu

My passion for community began with a simple observation: my dad loved sitting at airports, watching travelers and imagining the stories that connected them. He taught me that behind every interaction is a narrative waiting to be understood. I’ve carried that curiosity into my career, thriving as a connector who brings organizations and their users closer together. Over the past eight years, I’ve built and scaled online enterprise communities across SaaS companies, creating spaces where people don’t just engage with a brand — they engage with one another. I believe strong communities don’t happen by accident; they’re nurtured with intention, strategy, and empathy. As a community builder, I combine resourcefulness with data-driven insight — leveraging AI and analytics to uncover what drives engagement, optimize programs at scale, and empower members to take ownership of their growth and contributions. Whether it’s elevating customer advocates, strengthening user groups, or guiding mission-driven volunteers, I thrive on creating spaces where people can rely on each other for learning, development, and problem-solving. At the heart of my work is a simple belief: when people are connected by shared vision, mission, and trust, they don’t just grow individually — they share their stories, multiply their impact, and grow better, together.