Catalina Zuñiga
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Catalina Zuñiga

About

Detail

Creative and Innovative Marketer - Consumer Passionate - Digital curious - New Products and Brands
Bogota D.C., Colombia
Contact Catalina regarding: 
work
Full-time jobs
Starting at COP20M/month ~USD4.97K/month

Timeline

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Job

Résumé

Jobs verified_user 0% verified
  • Central Cervecera de Colombia
    Senior Manager Mainstream Brands
    Central Cervecera de Colombia
    Jan 2018 - Jan 2022 (4 years 1 month)
    Build and direct the positioning strategies for owned and licensed brands and implement all the plans that support these strategies to achieve brand equity development and sales growth objectives. Budget management +USD $ 16 Million and leading a team +20 multidisciplinary people directly and indirectly (agencies). •I co-led the positioning strategy, branding, visual identity, packaging, and communication for Cerveza Andina, the company's only locally created beer brand. •I directed the launch plan for Andina and Andina Light including its execution in all distribution channels and consumer contact points, meeting the needs and opportunities of a volatile and highly competitive market, achieving 3% share of market and half of the leader's
  • U
    Category Manager Skin Care / Fragrances Middle Americas
    Unilever Andina S.A .,
    Jan 2010 - Jan 2018 (8 years 1 month)
    Lead the strategic planning and execution of category plans for 9 countries, ensuring targets of brand development, sales growth, revenue, and others. •Directed the Pond`s development strategy growing the brand by double digit and obtaining a historic market share, consolidating it as the category leader. •Created the E-Commerce channel for the facials category with a disruptive Subscription Club concept generating awareness and brand loyalty, bringing 1,300 subscribers in the first 3 months •I led the revitalization of the Pond's portfolio by changing the brand`s image and launching new sizes and variants, creating local communication campaigns, exceeding the approved financial cases by +20%. •Directed the new positioning of the Axe br
  • C
    Junior Manager Local Brands
    COLTABACO SAS
    Jan 2006 - Jan 2010 (4 years 1 month)
    Build and execute brand plans, new product launches, special editions, massive promotions, revamps and ATL and BTL initiatives, focused on consumers, and the different distribution channels that encourage them to prefer our brands and increase their competitiveness. •Led the national launch of a special limited time edition for the Green brand, creating the product, the packaging and the campaign, managing to exceed sales expectations by +16%. •Led the creation and implementation of a tour of events that increased brand awareness, through innovation. These events were the category highest attendance events during the year. Trade Marketing Coordinator Develop and supervise activities and strategies aimed to develop distribution channels an
  • B
    Brand Manager Deodorants / Skin Cleansing Middle Americas
    and support areas, to position brands and increase their equity and sales. •I led the strategy to achieve market leadership in the deodorants category in 7 of 9 countries, developing plans for the most relevant channels aligned to consumer insights and needs in each country, with the appropriate portfolio – Revenue Management. •I directed the brand building process which allowed Rexona to enter Top 5 of the most recognized brands in Colombia according to consumer studies. •Developed the launch strategy including communication, distribution, activation, and local production initiatives for a new Toilet Soap brand for the 9 countries with a high social responsibility component •I developed a massive consumer promotion with the Rexona soap
Education verified_user 0% verified
  • A
    Top International Management
    Andes Univeristy
  • J
    Marketing Management
    JORGE TADEO LOZANO UNIVERSITY
  • ICESI University
    Industrial Designer
    ICESI University