C

Catalina Tamayo

About

Detail

Marketing and Advertising professional
Bogotá, Bogota, Colombia
Contact Catalina regarding: 
work
Full-time jobs
Starting at USD1.5K/month
Flexible work
Starting at USD10/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • D
    Performance Analyst
    D2B - Inteligencia Digital
    Aug 2021 - May 2022 (10 months)
  • Various Companies
    Diploma of Social Media Marketing / Freelance Digital Marketer
    Various Companies
    Jun 2020 - Jan 2021 (8 months)
    - Completed a diploma in social media marketing while working part-time as a freelancer: Supported a start-up in various marketing activities, including creating and publishing content for their social media channels. - executing Facebook advertising campaigns, and supporting the SEO of their website, all of which helped to grow the business' online presence.
  • Umbrella Worldwide Corporation
    Digital Partnerships Trader
    Umbrella Worldwide Corporation
    Jan 2018 - Jan 2019 (1 year 1 month)
    - Supported the media planning and execution of digital advertising campaigns for the clients AGL and Fitbit. • Worked closely with offline media planners and IPG Mediabrands' social media and programmatic agencies to create integrated and effective media solutions for clients as well as ensure their smooth and successful execution. • Continually analysed and monitored campaign performance in order to guide optimisation strategies, and prepared weekly reports for client use. • Acted as a key point of contact for clients on the progress of campaigns and ensured all their requests were promptly and appropriately responded to. • Provided in-depth analysis of campaigns' results, including an assessment of performance by channel and identif
  • Dentsu international
    Media Coordinator
    Dentsu international
    Jan 2017 - Jan 2018 (1 year 1 month)
    - Owned the process of ad trafficking, monitoring, optimising and reporting on all digital advertising campaigns (display, video, Facebook ads) for the clients Nissan, David Jones and Triumph Motorcycles. • Responsible for negotiating and buying advertising space across digital channels (display, video) as well as offline channels (print, radio & OOH). • Proactively liaised with clients, media publishers and creative agencies to ensure campaigns were executed on time, within budget and to the highest standard. • Assisted media managers in planning campaigns by providing them with data analysis and insights on target audience profiles and their media consumption habits. • Managed the day-to-day responsibilities of campaigns, including a
  • I
    Digital Marketing Intern
    Inside Small Business
    Jan 2016
    - Responsible for publishing and distributing content for the company's social media channels. • Assisted with the SEO of Inside Small Business' website through keyword analysis and content optimisation. • Conceived, drafted and executed an in-house marketing campaign across multiple channels (web, paid social and print), resulting in a 20% increase in subscriptions to Inside Small Business magazine.
  • KPMG
    Risk Management Analyst
    KPMG
    Jan 2012 - Jul 2014 (2 years 7 months)
    - Responsible for monitoring KPMG Colombia's compliance with KPMG's global policies and local auditing standards in order to protect the brand and manage reputational risks.
  • I
    Projects Intern
    IMCA
    Jan 2011
    - Supported projects aimed at improving social, economic and environmental conditions of rural communities.
Education verified_user 0% verified
  • Monash University
    Bachelor of Science in Marketing
    Monash University
    Jan 2014 - Jan 2016 (2 years 1 month)
  • Pontificia Universidad Javeriana
    Bachelor of Business
    Pontificia Universidad Javeriana
    Jan 2006 - Jan 2011 (5 years 1 month)