C
Catalina Mesa
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Medellín, Antioquia, Colombia
Résumé
Jobs
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Event ManagerFluid AttacksJan 2025 - Sep 2025 (9 months)• Led the planning, production, and execution of 48+ corporate events across the United States, Mexico, Colombia, Brazil, Panama, Chile, Puerto Rico, and Japan. Negotiated contracts, pricing, and terms with venues, vendors, and sponsors, ensuring cost optimization and high-quality standards. • Hosted and moderated 9 executive-level webinars, delivering clear and professional communication to strategic audiences. Coordinated end-to-end travel logistics for the commercial team. • Managed the production of corporate merchandising aligned with brand identity. • Designed performance reports and CRM databases to track clients and commercial opportunities.- DOperations & International Expansion ManagerDo The Don'tAug 2023 - Aug 2025 (2 years 1 month)Led the company's market entry and operational setup in Colombia, defining processes and commercial expansion strategies. • Managed sanitary registrations for 25 products with INVIMA, enabling commercialization in new markets. • Drove international expansion, achieving USD 50,000 in monthly sales across the U.S., Dominican Republic, Colombia, Chile, and Trinidad & Tobago. Directed the production and operation of national and international trade fairs, participating in six major events per year. • Implemented international sourcing strategies for new product development. Designed and executed KPIs and continuous improvement plans to enhance operational performance.
- PMarketing $ Business Development ManagerPrimavera RRPP S.A.S y Fundación AlmarosaMay 2020 - Dec 2025 (5 years 8 months)• Designed and executed marketing strategies focused on brand positioning and commercial growth. • Led content strategy for social media platforms and digital campaigns. • Directed the creation of digital courses on Hotmart, integrating sales funnels and customer service processes. • Produced and coordinated institutional audiovisual campaigns. • Managed marketing budgets and negotiated sponsorships with strategic partners. Led the organization of institutional events, increasing brand visibility and engagement. • Delivered corporate sales presentations and managed proposals, quotations, and contracts.
- MInternational Trade and Global Sourcing ConsultantMapei Colombia S.A.S Azimut Energía S.A.S Cómprelo en ChinaAug 2016 - May 2023 (6 years 10 months)Led end-to-end import and export operations, including customs procedures, licenses, and regulatory compliance. • Managed strategic relationships with global suppliers and manufacturers. • Implemented process improvements that reduced customs clearance times and logistics costs. Negotiated freight rates with carriers and freight forwarders. • Led international procurement processes and inventory control.
- GSenior Import CoordinatorGRUPO EXITO S.A.SMay 2011 - Feb 2016 (4 years 10 months)• Managed full import operations ensuring compliance with DIAN, ICA, and INVIMA regulations. Reduced customs clearance times from 28 days to 2 days, generating monthly savings of COP 210 million. • Reduced DIAN penalties, achieving cumulative savings of COP 1.5 billion. • Developed KPI dashboards for purchasing, finance, and executive management. • Participated in the Authorized Economic Operator (AEO/ΟΕΑ) certification process. Optimized import costs through strategic negotiations with customs brokers and shipping lines.
- CImport AnalystCORBETA S.A.SNov 2010 - May 2011 (7 months)• Executed import operations from purchase order to final delivery. • Managed letters of credit and international payments. • Coordinated permits, documentation, and customs clearance timelines. • Prepared logistics and cost tracking reports. Maintained direct relationships with international suppliers, ensuring quality and compliance.
- MMISE TraineeMAERSK COLOMBIAJul 2007 - Jun 2010 (3 years)Managed nationwide container inventory control, ensuring availability and traceability. Provided customer service support, handling an average of 70 calls per day. Supported continuous improvement initiatives in operations and customer service. Assisted the commercial team with client follow-up, proposals, and data analysis. Developed an online container stock application, improving equipment allocation and preventing overbooking. Participated in internal training programs on logistics, sales, leadership, and team management.
Education
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- MSpecialization in LogisticsMaersk DenmarkJan 2010MISE GRAD: International executive program in maritime transport, logistics, economics, organizational management, and international trade. Developed at Maersk's headquarters in Copenhagen, Denmark, strengthening global vision and management in supply chain and international logistics.
- International NegotiatorUniversidad EafitJan 2007Emphasis on foreign trade.
- CHigh School DiplomaColegio Jesús MariaJan 2000