C

Catalina

About

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Communication and Marketing Manager
Colombia

Contact Catalina regarding: 
Flexible work

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Résumé


Jobs verified_user 0% verified
  • G
    Marketing and Business development Manager / Remote
    Global Health Beat Foundation
    Dec 2020 - Dec 2021 (1 year 1 month)
    Design and execute marketing and communication plan. Identify and research potential donors and give presentations. Work closely with creative team to develop concepts and campaign planning for inbound and outbound marketing campaigns. Facilitate all planning, marketing events and product development. Achievement:Lead the webmaster team to redesign and launch the company's website in less than three months.
  • freelance
    Marketing And Public Relations Consultant
    freelance
    Dec 2019 - Feb 2023 (3 years 3 months)
    Coverage in media outlets by free-press strategies including editorial content and interviews. Build a close relationship with key journalist, media outlets, influencers and KOL. Develop the content marketing strategy for free press publishing and brand positioning. Lead and manage the omni-channel marketing strategy (both digital and traditional channels). Lead and coordinate events and press conference activities. Responsible for all aspects of client relationships including, sales, new clients acquisition, price negotiation, training, and marketing support. Achievements: Publication of press releases in major media outlets exceeding a ROI of 800 million. Successful press conferences with the assistance of the most important media. Conten
  • Symrise AG
    Home Care Scent & Care Andean Pact Marketing Manager
    Symrise AG
    Mar 2019 - Dec 2019 (10 months)
    Stayed current on product trends and consumer behavior to update clients in Peru, Ecuador and Colombia and give them insights for product development. Analyzed competitors and market data to seek for market opportunities. Achievements:15% sales growth from new product development due to creative concepts and product trends presentations.
  • MSD
    Senior Marketing Specialist
    MSD
    Dec 2015 - Oct 2018 (2 years 11 months)
    Prepared annual budget and quarterly forecast for all marketing activity and tracked expenses. Participated in sales forecasting and strategic business plan meetings. Responsible for planning the promotional activities and coordinated schedule with the sales team. Worked closely with creative team to develop creative concepts and campaign planning. Planned and negotiated media buys, TV, Radio, print and digital. Analyzed performance of all marketing campaigns. Achivements: 30% sales growth from product campaigns. Won the 2017 Marketing Award for brand support and technical services.
  • Cencosud
    Junior Brand Manager
    Cencosud
    Jun 2015 - Dec 2015 (7 months)
    Responsible for planning the promotional activities and coordinate schedule with the sales team. Conceptualized and wrote project briefs for agencies and coordinate project kick off meetings. Facilitated all planning, marketing events and promotional activities for private labels brands. Achievements: Create, Lead and coordinated the in-store retail merchandising regionally.
  • Zoetis
    Marketing Analyst
    Zoetis
    Jan 2014 - May 2015 (1 year 5 months)
    Managed strategic partnership with key organizations and key opinion leaders. Facilitated all planning and hosting activities for in-house marketing events and external events and trade shows. Managed the marketing budget and tracked expenses. Assisted with projects, communication outlines and branding for marketing initiatives. Coordinated with creative the design of marketing material to support sales teams. Achievements: Won the 2014 award for creative design and marketing support.
  • Zoetis
    Communication Analyst
    Zoetis
    Sep 2012 - Apr 2013 (8 months)
    Designed effective strategies to achieve communication goals and business objectives. Assisted with projects, communication outlines and branding for marketing initiatives. Coordinated the purchasing process of the company's brand promotional materials. Facilitated all planning and hosting activities for in-house marketing and corporate events. Achievements: Managed regional corporate communication and translations during the spinoff of Pfizer's Animal Health Division.
Education verified_user 0% verified
  • E
    Master´s Degree in Marketing and Commercial Management
    ESIC: Business & Marketing School
    Jan 2011 - Jan 2012 (1 year 1 month)
  • E
    Master´s Degree in Marketing and Commercial Management
    ESIC: Business & Marketing School
    Jan 2011 - Jan 2012 (1 year 1 month)
  • U
    Postgraduate in Brand Nucleus and Communication
    University School of Design and Engineering of Barcelona
    Jan 2010 - Jan 2011 (1 year 1 month)
  • U
    Postgraduate in Brand Nucleus and Communication
    University School of Design and Engineering of Barcelona
    Jan 2010 - Jan 2011 (1 year 1 month)
  • Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
    Industrial Design
    Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
    Jan 2005 - Jan 2009 (4 years 1 month)
  • Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
    Industrial Design
    Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
    Jan 2005 - Jan 2009 (4 years 1 month)