Cassey Caballero

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Account and Project Manager

Infinitee Agency

Nov 2024 - Current (1 year 10 months)

• Developed and implemented SOPs and campaign workflows that improved clarity, speed, and accountability across deliverables. • Managed marketing projects for 5+ clients simultaneously, coordinating multi-channel assets across social, web, and content. • Oversaw campaign execution in ClickUp, ensuring timely approvals, asset delivery, and adherence to compliance/brand standards. • Created and delivered client-facing marketing collateral (presentations, proposals, website copy, social media).

Creative Project Manager (International)

Power Digital Marketing

Sep 2024 - Current (2 years)

• Managed up to 300 concurrent creative tasks across sprint planners, ensuring smooth asset development and on-time delivery. • Coordinated ticket setup, trafficking, and cross-functional handoffs, reducing bottlenecks. • Contributed to process optimization and the development of scalable PMO service offerings.

Project Management Associate

Freebird

Jul 2024 - Current (2 years 2 months)

• Oversaw the post-production dashboard in Asana, tracking 300+ monthly creative and editorial tasks. • Balanced workloads for 8 editors and 2 designers, ensuring on-time and quality delivery. • Established performance monitoring processes, aligning KPIs with monthly production goals. • Partnered with operations to improve reporting accuracy and workflow visibility.

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PR Account Manager

NGP IMC

Mar 2023 - Nov 2024 (1 year 9 months)

• Led integrated PR and digital campaigns, overseeing briefs, approvals, and asset delivery. • Managed brand compliance and QA for event-related content and campaign materials. • Collaborated with media, vendors, and clients to execute high-impact events and campaigns. • Accounts: MSD Philippines, Vibal, GDC, ABCI, SKJN.

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Creative Production Manager

Clay Creative Studio

Feb 2023 - Current (3 years 7 months)

• Coordinated with clients and creative teams for 200+ advertising material sets, managing QA and compliance checks. • Ensured brand alignment and accuracy across deliverables for clients including Walmart.

Creative & Digital Account Manager

CBR

Apr 2022 - Oct 2022 (7 months)

• Directed digital adoption campaigns for a financial brand, driving app conversions through multi-channel ads and influencer activations. • Built structured dashboards in Notion/Asana to track approvals and deliverables. • Accounts: Watsons, Alaska, PMFTC, AIA.

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Events Account Manager

MME Solutions Inc.

Apr 2021 - Dec 2021 (9 months)

• Managed hybrid and online events, coordinating vendors, logistics, and event-related digital content. • Oversaw attendee tracking, post-event reporting, and ROI analysis. • Accounts: AIA, Nestle, GSM, Schneider, Bayer, HAVAS.

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