Carol Diep

Paid Search Marketing Manager

Culture Amp

Mar 2022 - Current (3 years 4 months)

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Marketing Chair

Women In Tech, USA Chapter

Oct 2021 - Current (3 years 9 months)

- An International Organization aiming to educate, equip, and empower women and girls to succeed in the technology sector - Plan a series of interactive launching and educational events and create marketing collaterals to raise awareness for our community

Digital Marketing Manager

WPROMOTE

Jun 2021 - Current (4 years 1 month)

- Develop and execute full-funnel B2B paid media strategy for various Greystar and emerging brands with over $700,000 in spend - Manage ongoing optimization efforts for PPC and Paid Social campaigns in Google Ads and Facebook Business Manager including daily budget monitoring, bid management, keyword research and ad copy crafting - Track & analyze data in Google Analytics & Tapclicks to develop actionable insights for monthly/quarterly reporting calls - Provide on-going client support through email communication & calls, while delivering innovative initiatives through A/B testing

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CUPID Spring Accelerator Analyst

Citi Ventures at Citi

Feb 2021 - Apr 2021 (3 months)

- Created wireframes, presentations, & clickable prototypes to illustrate how Citi can work securely & with greater collaboration - Conducted user interviews, competitive analysis, and assessment of current processes and tools to provide strategic recommendations, and presented findings to management during meetings - Implemented forward-thinking solutions to enable innovation & solve challenges for Institutional Clients Group’s business lines

Marketing Coordinator Intern

Onedigital

Oct 2020 - Feb 2021 (5 months)

- Spearheaded initiatives and measured national performance of landing pages, blog posts, inbound marketing automation, social channels, lead score changes, and form submissions - Planned, executed, and utilized Adobe Photoshop, Illustrator, and InDesign to create promotional flyers, videos, postings for region’s educational Zoom webinars, C-Suite events, compliance events, increasing registration of clients and prospects

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Marketing Intern

MEDL Mobile

Jan 2020 - Oct 2020 (10 months)

- Increased company’s digital presence by over 150% through producing weekly content for blogs, multi-step email campaigns, paid social & search ads, case studies, and social media channels - Executed ad copy & creatives for technology clients backed by trend and target market research including motivations & barriers - Conducted AB testing with Facebook and TikTok Ads to optimize campaign performance, boosting engagements and conversions (app installs) by over 110% while lowering cost per click (CPC) - Tracked Google Ads & Google, Social Media, iTunes App, & AdMob Analytics to identify new areas of growth & efficiency

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Real Estate Agent

IRN Realty

Dec 2019 - Current (5 years 7 months)

- Negotiate terms and review details in contracts such as the residential purchase agreements, disclosure & reports, and closing documents to navigate clients through the real estate process - Close sales for over $2 million dollars worth of property by establishing, strengthening, and maintaining trusted relationships with and addressing pain points for sellers and potential buyers - Monitor paid social ads on Facebook, create virtual tours, list properties on CRMLS, and manage over 500+ customer relationships with agents and new clients to date

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Alumni Chair

Sigma Phi Omega Multicultural Sorority, Beta Chapter

Jan 2019 - Dec 2019 (1 year)

- Sent monthly newsletters & biweekly emails to 60+ alumni to maintain professional communication and strengthen sisterhood - Programmed events to provide networking opportunities, and to ensure alumni continues their involvement with the sorority

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Carol's behavioral traits
Carol's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.