Carolina Ruiz Vega Content Creator and Designer

Senior Instructional Designer

Smartsheet

May 2023 - Current (3 years 5 months)

Designer of a variety of instructional materials for traditional instructor-led courses and
online programs. Assets created include eLearnings, video tutorials, animated
illustrations, infographics, PowerPoint and Google Slides presentations, FAQs, Quick
Reference Guides, and other enablement resources targeted at the Global Sales Team.
Webpage developer for the Sales Enablement intratet, using Seismic templates or simple
HTML, CSS and JavaScript coding if/when needed.
Member of the Diversity & Inclusion Costa Rica Chapter. Advocate for accessibility and
inclusion within the team and site.

Innovation and Creative Content Lead and Change Manager

vmware

Apr 2019 - May 2023 (4 years 2 months)

Comms & enablement lead, responsible for conceptualizing, designing and producing role-based targeted, inspiring, informative and educational content, based on input provided from various sources, and with the goal of enabling colleagues worldwide to successfully navigate through business transformation, as part of people-centric change management strategies.

High-impact deliverables included presentation slides, emails, newsletters, articles, webpages, infographics, one-pagers, videos, eLearning modules and simulations, live training sessions and digital or physical marketing collateral —depending on the specific stakeholders' needs and expected outcomes— to ensure better engagement, understanding, message reinforcement and mea

Media relation specialist

Upgrade Comunicación

Feb 2015 - Nov 2015 (10 months)

Developing and executing press strategies for regional clients, such as Sylvania, ESET, Schneider Electric. The strategy aimed at creating media coverage opportunities by interviewing the clients’ SMEs and writing engaging content based on the companies' activities and the media's agenda.

Analysis of the media presence and PR value on a weekly, monthly and quarterly basis to adapt the press strategies accordingly.

Ideation and implementation of a cloud based collaborative process for the creation of the media reports.

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Chief Communications Officer

Andamio Escuela de Movimiento

Jan 2015 - Apr 2019 (4 years 4 months)

●●●Communication & Customer Relationship Management●●●
Creation of the first marketing and media strategy for the company based on a throughout analysis of the marketplace and target audiences. Also responsible for planning and developing all content related to the strategy, including a monthly content calendar for writing and distributing articles and press releases in industry-related key dates, a monthly content calendar for engaging followers of social networks and a yearly event calendar for customer attraction and loyalty programs.

Coordination with designers and media producers to keep the company’s website and social networks updated and visually appealing.

Improvement of the customer cycle managing proces

Media Officer

Dentons Muñoz

Aug 2014 - Jan 2015 (6 months)

Creation and execution of press strategies to promote the firm’s law practices and its mass media and social media presence. Tasks included researching industry-related topics, writing and editing articles and press releases and monitoring media presence and PR value.

Journalist

Grupo Nación

Jan 2013 - Jul 2014 (1 year 7 months)

Media coverage and write up of articles for the weekly financial newspaper El Financiero (technology and lifestyle sections), the daily newspaper La Nacion, and magazines such, as Su Casa and Perfil, guaranteeing that each piece of technical, scientific and complex information became a visually appealing, complete and massively understandable piece. The web versions had to include text and multimedia inputs as well.

Uploading of the entire printed version online, ensuring every article was flawless and that it included every multimedia input that its author had planned.

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Journalist

Eleconomista.com.ar

Feb 2011 - Aug 2011 (7 months)

Selected, among 2.700 contestants, to represent Costa Rica in the Iberis Program for Latin-American Young Journalists, and to work in El Economista, a daily financial newspaper in Spain.

Technology Journalist

El Financiero Costa Rica

Oct 2009 - Jan 2013 (3 years 4 months)

Leading of the ideation, planning and execution of a single time edition of a 100-paged magazine on fitness, nutrition and health habits El Financiero. Tasks included coming up with the magazine name, choosing the topics, investigating and writing the articles, coordinating and choosing the graphic support to illustrate them.

Development of a lifestyle fitness blog for El Financiero, and leading it to become the third blog most read in the site. Tasks included identifying readers’ needs and interests to address them in new posts.

Corporate Journalist

Iica

May 2008 - Sep 2009 (1 year 5 months)

Global news editor for the institutional magazine, IICA Connection. In charge of creating and distributing of IICA Conexion, an online bilingual bulletin each month, containing trending topics, writing press releases and articles about the institution’s work across the American continent.

Follow up of media presence of IICA’s activities.

Assistance in the executive production and marketing of the radio magazine Agroenlace.

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Macroeconomic Journalist

Capitalescom

Aug 2006 - Apr 2008 (1 year 9 months)

Reporting, writing, editing and publishing Costa Rican and Central American online news on macroeconomic, commerce and stock exchange markets.

Carolina Ruiz Vega

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Carolina Ruiz Vega

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