Carolina ranieri Marketing Manager | 360 Communication Campaigns | Growth &

Marketing Manager

Vibe Saúde

Jan 2024 - Nov 2024 (11 months)

• Built the marketing department from scratch (PR, acquisition, meta ads, google ads, social media, content, SEO, CRM/retention, and B2B/B2C GTM plan), reducing CAC by 64% for B2C compared to other countries in the group.
• Led PR strategy and media outreach, achieving a +650% increase in coverage in Tier 1 publications.
• Implemented A/B testing on MVPs and pilot campaigns, accelerating product and budget decisions.

Marketing manager

Filóo Saúde

Jan 2023 - Mar 2024 (1 year 3 months)

• Led marketing (PR, acquisition, social media, CRM, partnerships, retention) and co-designed a white-label product for Dasa, implementing complete communication workflows.
• Achieved +50% growth in campaigns with strategic partners and affiliate programs.
• As interim Commercial Manager, increased business meetings by 15%.

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Marketing manager

Volare Marketing

Sep 2022 - Current (4 years 2 months)

• Idea Maker: Structured the CRM strategy, driving +10% in sales across a 1M+ customer base.
• Suzano: Developed the media plan and managed campaign production for event.
• ESG Pulse: Led marketing and social media efforts; designed multi-stakeholder engagement journeys.
• Somos (Grupo Cogna): Planned the annual ESG program, including themes, activities, and communication workflows targeting parents and company employees.
• Kwai: Project management.

Marketing Lead

Tul

Jan 2022 - Dec 2022 (1 year)

I• mplemented the CRM/engagement function in Brazil, achieving over 90% retention.
• Developed and executed multi-channel retention and engagement strategies, including ideal customer segmentation and targeted communication workflows.
• Managed the promotional calendar in coordination with Sales, Logistics, and Category teams, increasing engagement and ROI.
• Conducted competitive research and A/B testing to continuously optimize campaigns and support data-driven decision-making.

Innovation Specialist

ALPE

May 2021 - Dec 2021 (8 months)

Receivables anticipation fintech. Managed market mapping and new technology research to validate/incubate opportunities. Led relationships with the innovation ecosystem and developed strategic partnerships. Developed an internal innovation culture to foster creativity and collaboration.

Marketing specialist

Juntos Somos Mais

Feb 2020 - Apr 2021 (1 year 3 months)

• Worked in squads/guilds creating marketing strategies, communication plans, and multi-channel journeys for the loyalty program, marketplace, and campaigns of participating brands.
• Achieved +20% campaign performance through performance optimization and accurate customer segmentation.

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Cultural experience

Feb 2019 - Jan 2020 (1 year)

I lived in Europe in the 2019. I went to recognize my European citizenship and have a cultural experience. I worked as a freelance broker in Italy for Brazilians that would like to rent; in a guesthouse in Portugal and joined the startup community in Lisbon.

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Sr. Marketing Specialist

Kroton Educacional

Jan 2015 - Feb 2019 (4 years 2 months)

Largest educational group in the world. Led the communication for 8 brands within the group, focusing on student acquisition and engagement across online, offline, and OOH media channels, ensuring brand consistency and positioning. Structured and led automated communication journeys for a base of over 1 million students, with a multichannel strategy (email, SMS, voice, WhatsApp, and push), covering conversion and customer lifecycle. Structured and managed the Member Get Member (MGM) program, generating +15% acquisition, reduced CAC, and +12% retention compared to other initiatives.

Marketing Analyst

Kroton

Jan 2015 - Jan 2017 (2 years 1 month)

Project manager

VICE Media

Feb 2014 - Dec 2014 (11 months)

• Managed the production of two promotional campaigns for Samsung's Giga Sound products in the Northeast region of Brazil. I negotiated with artists and suppliers, managed field promoters, produced marketing materials, and managed the budget.

Analista de comunicação - temporário

Loccitane en Provence

Oct 2013 - Feb 2014 (5 months)

• Gerenciamento da comunicação das marcas L'Occitane en Provence, L'Occitane au Brésil e Le Couvent des Minimes. Abrangendo, entre outros, serviços de imprensa, publicidade e contas de mídia social.

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Communication analyst

L'Occitane

Oct 2013 - Feb 2014 (5 months)

multinational cosmetics, perfumes, spas. Managed communications for the brands L'Occitane en Provence, L'Occitane au Brésil, and Le Couvent des Minimes, covering PR, advertising, and social media accounts.

Marketing Analyst

CGI

Nov 2010 - Dec 2012 (2 years 2 months)

• Managed internal and external communications, including PR, events, and sales materials.
• Collaborated on ESG initiatives (carbon footprint reduction, diversity, and inclusion) in alignment with UK HQ.
• Recognized for positive impact on marketing and ESG.

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Executiva de vendas e gerente de contas

VG Filmes

Jan 2010 - Nov 2010 (11 months)

• Prospecção de clientes efetiva resultando em aumento de receita de vendas e gerenciamento das suas respectivas produções em vídeos.

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Cultural exchange

Global village school sydney

Apr 2009 - Dec 2009 (9 months)

I went to AUS to study english and have a cultural exchance. I worked in a tailor shop and a restaurant.

Atendimento publicitário Visa and Fiat - estágio

Leo Burnett

Jul 2007 - Dec 2008 (1 year 6 months)

• Gerenciei as campanhas das marcas Fiat e Visa, incluindo controle de orçamento e análise da concorrência.
• Conduzi a internacionalização dos materiais de comunicação para equipes de Miami LATAM.

Trade marketing -- intership

Ducoco Alimentos e Bebidas

Jan 2007 - Jul 2007 (7 months)

• Developed promotional campaigns; managed fiscal and budgetary control and coordinated merchandising promoters.

Carolina ranieri

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Carolina ranieri

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