Carolina Moreno

Carolina Moreno

About

Detail

Product Category Manager / Marketing Strategy / Communications Strategy
Mexico City, Mexico

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Immunotec
    Product Category Manager
    Immunotec
    Aug 2024 - Current (2 years 3 months)
    - Create and execute marketing strategies for the Immunocal franchise to drive penetration and growth among consultants and clients. - Work closely with General Managers from all 15 countries & e-commerce teams to align marketing initiatives and drive success across all sales channels. - Collaborate with cross-functional stakeholders to conceptualize and develop marketing initiatives to the unique needs of customers. - Conduct comprehensive analyses of market trends, consumer & consultant feedback, and competitive landscapes to identify growth opportunities. - Collaborate with teams across different countries, ensuring consistent messaging and tailored approaches to meet regional needs. - Lead and manage integrated marketing campaigns acr
  • Immunotec
    Global Communications Manager
    Immunotec
    Feb 2021 - Sep 2024 (3 years 8 months)
    - Strategy, planning and implementation of the comprehensive communications plan for North America, Latin America and Europe. - Management of sales conversion indicators, brand positioning, audience penetration and engagement through our own communication media and the Marketing area. - Creative content and copywriting that contributes to brand positioning and business development for each market. - Translation and cultural adaptation process for all countries. - Process and workflow optimization to achieve alignment between different teams. - Global budget management.
  • Immunotec
    Marketing and Communications Coordinator
    Immunotec
    Jul 2019 - Feb 2021 (1 year 8 months)
    - Co-creation and implementation of the company's Marketing strategy based on the objectives and needs of the local market. - In alignment with the global team: plan, implement and monitor Marketing and Communications activities - Execution of the recognition process for independent consultants - Implementation of the sales field incentive plan - Creation of the training program - Promotions strategy
  • Natura
    Relation marketing, recognition and events Analyst
    Natura
    May 2016 - Dec 2018 (2 years 8 months)
    - Planning, design and development of events taking into account all process stages provoking in the sales field loyalty, motivation, recognition and engagement to the company - Analysis of commercial KPIs that impact the recognition plan for the Sales Field. - Plan, execute and supervise all events' budget - Attractive copy and content to support events and recognitions programs
  • Nikken
    Communications Coordinator for Latam
    Nikken
    Jan 2019 - Jul 2019 (7 months)
    - Comprehensive communication strategies for Latin American countries - Strategy alignment with sales team - Inspiring and bold campaigns that influence different audiences - Empowerment and leadership of a team of 5 people - Strategic development of content to strengthen brand positioning
  • Natura
    Employer Branding and Internal Communications Analyst
    Natura
    Jan 2015 - May 2016 (1 year 5 months)
    - Employer Branding strategy design for Colombia. - Internal communication planning for corporate employees, sales force and warehouse operators. - Events and brand activations for internal audiences.
  • Natura
    Corporate Affairs Analyst
    Natura
    Jan 2013 - Jan 2015 (2 years 1 month)
    - Public relations strategies with media, opinion leaders and 2.0 communities. - Execution of strategies that support brand positioning. - Events and activations management. - Product launch activities for external and internal audiences. - Development of internal communication strategies. - Evolution of internal communication channels aligned with new company technologies.
  • CINTEL Telecommunications Research Center
    Project professional - Journalist
    CINTEL Telecommunications Research Center
    Feb 2011 - Jan 2013 (2 years)
    - Comprehensive internal and external communication strategies. - Communications management of the International ICT Congress - Andicom - Copywriting on tech industry. - RCT magazine editor. - Community manager and web content manager.
  • J
    Copywriter
    Juan Manuel Santos Presidential Campaign
    Jun 2010
    - Copy for press, radio and television. - Events coverage during the second round of the presidential campaign.
  • N
    Vice-Presidential Candidate Press Officer
    Noemí Sanín Presidential Campaign
    Mar 2010 - May 2010 (3 months)
    - Press officer for vice-presidential candidate, Luis Ernesto Mejía Castro. - Media agenda, coverage of events and copywriting for press, radio and television.
  • P
    Multimedia editor and press assistant
    Popular Consultation for the Colombian Conservative Party Noemi Sanin
    Oct 2009 - Mar 2010 (6 months)
    - Political events coverage for Noemí Sanín, presidential pre-candidate. - Copywriting for press, radio and television. - News monitoring.
Education verified_user 0% verified
  • Universidad de la Sabana
    Postgraduate degree. Specialization in Corporate Communications Management, Corporate Communications
    Universidad de la Sabana
    Jan 2012 - Dec 2013 (2 years)
  • Universidad de la Sabana
    Bachelor's degree. Social Communication and Journalism.
    Universidad de la Sabana
    Jan 2004 - Dec 2009 (6 years)
  • Universidad de la Sabana
    Bachelor's degree. Social Communication and Journalism, Social Communication and Journalism
    Universidad de la Sabana
    Jan 2004 - Dec 2009 (6 years)
  • Colegio Colombo Gales
    High School Degree, High School Degree
    Colegio Colombo Gales
    Jan 1992 - Dec 2004 (13 years)