Carolina Medina

Carolina Medina

About

Detail

Head of Strategy & Growth / Digital Marketing Consultant / Social Media Specialist / Creativity
Portugal

Contact Carolina regarding: 
work
Full-time jobs
Starting at USD2K/month
Flexible work
Starting at USD25/hour

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • VITA WALLET
    Social Media Manager
    VITA WALLET
    Feb 2022 - Aug 2022 (7 months)
    - Content ideation for influencers and social media channels Copywriting Creative briefing cross agencies Reporting, monitoring, and measurement of metrics Strategy and KPIs definition Budget Management.
  • Q
    Key Account Manager
    QONTEO
    Feb 2021 - Sep 2022 (1 year 8 months)
    - Developing trust relationships with a portfolio of major clients. - Acquiring a thorough understanding of key customer needs and requirements. - Expanding the relationships with existing customers by continuously proposing solutions that meet. - Ensure the correct products and services are delivered to customers on time - Serve as the link of communication between key customers and internal teams - Resolve any issues and problems faced by customers and deal with complaints to maintain . - Play an integral part in generating new sales that will turn into long-lasting relationships. - Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
  • W
    Managing Partner Argentina
    WeSoda
    Feb 2021 - Jan 2022 (1 year)
    - We are maintaining positive client relationships and driving new acquisitions. - Developing and implementing organizational goals, procedures, and policies. Consulting and cooperating with other executives and employees. Managing, monitoring, and reviewing business operations. Identifying improvement gaps and implementing correct
  • B
    Head of Strategy & Growth
    BDP Group
    Jan 2021 - Sep 2022 (1 year 9 months)
    - Oversee all content that is put out by the brand Solidify the client's brand's identity Creation and maintenance of the marketing plan, ensuring continual improvement using hard data - Developing and driving lifecycle retention programs, including transactional messaging, trigger programs, and large-scale campaigns.
  • C
    Social Media-Manager By Samsung
    CHEIL ARGENTINA S.A.
    Nov 2018 - Jan 2021 (2 years 3 months)
    - Develop, implement and manage our social media strategy. - Define the most important social media KPIs. - Manage and oversee social media content. - Measure the success of every social media campaign. - Stay up to date with the latest social media best practices and technologies. - Use social media marketing tools such as Buffer. - Work with copywriters and designers to ensure content is informative and appealing. - Collaborate with Marketing, Sales, and Product Development teams. - Performing research on current benchmark trends and audience preferences. - Monitor SEO and user engagement and suggest content optimization. - Communicate with industry professionals and influencers via social media to create a strong network. - Respon
  • G
    Digital Communication Consultant
    Gouvernment of Argentina / Regional Institutions / Private Companies
    Jan 2016 - Feb 2018 (2 years 2 months)
    Develop digital communication strategies and oversee their implementation. - Digital Communication of FAM (Federación Argentina de Municipios) - Monitoring the effectiveness of the websites and other digital platforms. This includes (SEO and providing a content strategy to drive people to the websites/ apps. - Discover new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy. - Improving and managing company branding, increasing client engagement and communications with creative social media, email, mobile, and local marketing campaigns. - Organization and execution of the congress Smart Government, 2016 - 2017 - Congress - Gobierno & Servicios Públicos 2016 - 2017 -
  • Google
    New Advertiser Associate Manager at Google
    Google
    Jan 2013 - Jan 2015 (2 years 1 month)
    -New business acquisitions for medium and large accounts - Google Ads (Search, Display, YouTube). - Help companies get online and grow their business through the development of digital strategies focused on their marketing goals: brand awareness, an increase in online and offline conversions, audience engagement, etc. - Build and leverage the relationship with advertising agencies to grow the digital ecosystem. - Develop, implement, and monitoring of the product and brand awareness strategy and main focus on the actions necessary to execute a marketing strategy
  • C
    Producer content Manager
    Crepusculum Films
    May 2012 - Dec 2014 (2 years 8 months)
    Set together concepts for creative work that fulfil the organisations objectives. All aspects of management and development for the creative team. Creation of multi-channel campaigns that span all forms of media online and offline. Close working with other areas of the organisation to execute creative campaigns.
  • G
    Bussines Manager Travel
    Groupon Argentina & Uruguay
    May 2011 - May 2012 (1 year 1 month)
    Seeking opportunities for business development within a defined area or sector Responsible for heading up their expansion in new markets as well as continued expansion among existing clients
  • Marriott International Ltd
    Marketing, Advertising & Sales Manager 2007 / 2011
    Marriott International Ltd
    Feb 2009 - Mar 2011 (2 years 2 months)
    Managing all marketing for the company and activities within the marketing department Developing the marketing strategy for the company in line with company objectives Co-ordinating marketing campaigns with sales activities Creation and publication of all marketing material in line with marketing plans (on line / Off line).
  • H
    Account Executive Sales Manager
    Hotel Casa Dann Carlton Bogotá
    Apr 2006 - Mar 2009 (3 years)
    - Responsible for maximizing a hotel's revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. - Desarrollo, mantenimiento y fidelización de las cuentas corporativas, cumpliendo con los requerimientos establecidos por la Gerencia de Marketing. Cumplimiento de metas de presupuesto, sobre ejecutando mensualmente el presupuesto dado por la presidencia de la organización, manteniendo así la cartera más importante de cuentas del hotel y asegurando el excelente tratamiento y fidelización de los mismos.
  • P
    Public Relations Coordinator
    Prisma Records
    Feb 2003 - Sep 2005 (2 years 8 months)
    - Carrying out research to find out the strengths, weaknesses, concerns, and objectives of their clients so as to provide them with the most tailored strategy possible. - Planning and executing publicity strategies and campaigns to promote their client's brand and activity. - Managing the company's interaction with their clients, the media, and the general public. - Overseeing all of their clients' printed, broadcasted, and online communications. - Keeping clients up-to-date on new promotional opportunities and on the progress of their current PR campaigns. - Commissioning or undertaking relevant market research.
Education verified_user 0% verified
  • Escuela Superior de creativos publicitarios del Argentina
    Licentiate degree, Advertising
    Escuela Superior de creativos publicitarios del Argentina
    Jan 2017 - Jan 2019 (2 years 1 month)
  • P
    Profesional en Marketing, Marketing y Publicidad
    Politenico Grancolombiano
    Jan 2005 - Jan 2010 (5 years 1 month)