Most of what I know about data and marketing, I learned by actually running businesses.
As co-founder of two e-commerce brands, I quickly realized that good decisions require good data, so I started working directly with Google Analytics, managing paid campaigns on Google Ads and Meta Ads, and analyzing performance metrics to understand what was really driving traffic, conversions, and revenue. It was practical, self-directed, and grounded in real stakes.
Since then I've been formalizing that experience through the Google Data Analytics Professional Certificate, working with SQL, R, Tableau, and Excel to clean, analyze, and visualize data properly. I'm currently adding to that with the Google Digital Marketing & E-commerce Certificate.
I'm looking for a role where data, marketing, and business strategy intersect — where I can bring real e-commerce intuition, keep growing technically, and help a team make smarter decisions.
📩 Let’s connect!
Email:
carolinafondacaro@gmail.com GitHub:
github.com/CaroFonda
