LEIDY CAROLINA BALAGUERA VELANDIA

LEIDY CAROLINA BALAGUERA VELANDIA

About

Detail

Account manager | Senior Specialist
Mexico

Timeline


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school
Education

Résumé


Jobs verified_user 0% verified
  • Rappi
    Account manager strategic ads
    Rappi
    Feb 2021 - May 2022 (1 year 4 months)
    - Account Manager for AAA accounts. Negotiation / directed digital strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities. - KPI's analysis to develop effective commercial strategies. Creation of sales reports and forecasts for quality partners to support strategic growth and business profitability. - Reached and exceeded +100% of sales targets per weekly, monthly and quarterly. Portfolio composed of 150 brands nationwide. Managedof LATAM's 5 strategic projects to drive sustainable growth across the business sector in Mexico, Brazil and Colombia
  • Covalto
    Key account manager
    Covalto
    Feb 2020 - Feb 2021 (1 year 1 month)
    - Sales cycle (outbound and inbound prospecting, qualification, follow-up, negotiation and closing). Onboarding to new clients. Developed and managed strategic alliances. Analyzed financial information data for credit study. - Identified potential partners (consulting and accounting firms) converting the 30% in partners which led MXN 3M deal/ lending opportunities (each on average) - Improved standard sales strategies to align with a more efficient sale conversion funnel, KPI ́S and sales compliance (+85%).
  • Aviatur
    International sales specialist
    Aviatur
    Mar 2019 - Sep 2019 (7 months)
    - Negotiation and follow-up closing of corporate sales. Responsible of marketing action plans to achieve sales and margin objectives. Creation of digital content and communication. - Directed trade exhibitions and industry events to promote Colombia as a key destination for business travel. - Directed marketing campaigns to promote brand building, guest retention, engagement, reputation and revenue-focused activities. Analyzed market conditions to assess business opportunity at a high level.
  • U.S. Department of State
    International exchange
    U.S. Department of State
    Jan 2018 - Jan 2019 (1 year 1 month)
    - International work experience
  • Mercado libre
    Customer success executive
    Mercado libre
    Nov 2016 - Dec 2017 (1 year 2 months)
    - Responsible for driving growth and customer success implementing customer segmentation strategies. Generated new business leads to be converted providing a world - class experience. - Identifying sizing and developing Cross- Border e-commerce opportunities for the different business categories (focused in technology). Accountable for strategic product planning, managing a disperse group of stakeholders. - Achieved sales target MoM over 90%. High performance during this position (recognition). Managed to activate 50 new brands brands per quarter. Revenue increased over 130%
Education verified_user 0% verified
  • Stanford University
    Mastering data and driving innovation
    Stanford University
    Jan 2018
  • Universidad de la Salle
    Bachelor of business administration in finance
    Universidad de la Salle
    Jan 2013 - May 2018 (5 years 5 months)