C

Carmen Quiñones Garcia

About

Detail

Lima Province, Peru

Timeline

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Résumé

Jobs verified_user 0% verified
  • P
    MARKETING STRATEGIST LEAD
    Propel,
    Jun 2024 - Nov 2024 (6 months)
    • Created and implemented targeted content strategies that increased monthly newsletter subscribers by over 1,000. • Developed original multimedia content (videos, posts, reels) for Instagram, LinkedIn and Youtube, aligned with audience insights and brand positioning. • Curated content and wrote newsletters for over 4,000 social leaders across Latin America. • Planned and led strategic events and workshops (200+ attendees), enhancing community engagement. • Implemented data-driven SEO and content optimization strategies, increasing organic traffic by 25%. • Monitored and analyzed performance metrics using Google Analytics, Power BI, and Excel. • Mentored and led a team of two interns, guiding them through goal-setting frameworks (OKR
  • L
    CONTENT MANAGER
    Laboratoria,
    Dec 2021 - Jun 2024 (2 years 7 months)
    • Co-led the development and execution of the acquisition strategy, resulting in over 45,000 qualified leads. • Defined and implemented the digital media plan, growing the Instagram audience to over 55,000 followers. • Strategically designed and produced content aligned with brand objectives and audience segmentation. • Planned, executed, and optimized email marketing campaigns, leveraging CRM tools to track lead behavior and conversion performance. • Managed and executed paid media campaigns on digital platforms, ensuring alignment with growth objectives and ICP targeting. • Analyzed performance metrics (reach, clicks, leads, engagement) to continuously refine content and media strategy based on Ideal Customer Profiles (ICPs). • Org
  • U
    MARKETING ASSISTANT
    Universidad tecnológica del Perú,
    Feb 2020 - Dec 2021 (1 year 11 months)
    • Designed the Xpedition website experience and led brand strategy. • Conducted copywriting and UX design for digital platforms. • Managed and coordinated internal and external communications and events. • Analyzed audience engagement using Google Analytics and Power BI. • Applied Agile methodologies and Scrum framework mentoring.
Education verified_user 0% verified
  • U
    DIPLÔME UNIVERSITAIRE DE LANGUE FRANÇAISE
    Universit Sorbonne Nouvelle
    Sep 2024 - May 2025 (9 months)
  • D
    COGNITIVE PSYCHOLOGY AND UX DESIGN
    DIPLÔME UNIVERSITAIRE DE LANGUE FRANÇAISE
    Jan 2024 - Jan 2025 (1 year 1 month)
  • C
    CONTENT STRATEGY
    Jan 2022 - Jan 2023 (1 year 1 month)
  • D
    DESIGN RESEARCH AND INSIGHTS
    Jan 2021 - Dec 2021 (1 year)
  • I
    INNOVATION, AGILITY AND DESIGN THINKING
    Jan 2020 - Dec 2020 (1 year)
  • [
    BACHELOR OF SOCIAL COMMUNICATION
    [Universidad Nacional Mayor de San Marcos]
    Jan 2015 - Jan 2019 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • Substack
    "Lo que No Digo" Blog
    Substack
    Mar 2025 - Current (1 year 4 months)