Carlos Valenzuela

Carlos Valenzuela  new_releases

About

Detail

Paid media specialist/Data analyst
Bogota D.C., Colombia

Contact Carlos regarding: 
Flexible work
Starting at USD12.5/hour

Timeline


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Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Just Play
    Paid Media Specialist
    Just Play
    Aug 2023 - Current (3 years 2 months)
    - Developed and optimized campaigns for Meta ads focused on app installs, costs per installs, conversions, and in-app purchases
    - Responsible for the overall ads strategy in the company's relevant channels (websites, Meta, and Google Ads)
  • AgileEngine
    Social media manager/strategist public Remote experience
    AgileEngine
    Oct 2022 - Aug 2023 (11 months)
    - Crafted and executed the social media strategy on Instagram, Facebook, LinkedIn, TikTok, and Youtube, resulting in an overall +112% reach improvement and a +57% conversion rate among published content.
    - Analyzed website's performance and social media analytics to measure the success of campaigns and improved them up to 9% community growth and +12% traffic to websites
    - Integrated AI tools and data integration with APIs to create dynamic reports across every social media platform (Meta, Instagram, Youtube, Google business profile, TIkTok, and Twitter) to maximize conversions on links and posts/videos to a 16% rate
    - Created competitors' reports and the company's website analysis using SEM and SEO strategies and tool
  • AgileEngine
    Middle IT copywriter public Remote experience
    AgileEngine
    Feb 2022 - Oct 2022 (9 months)
    - In charge of creating Spanish and English content for the company's websites (UX and UI), mass mail communications, direct messages, and support text for social media content.
    - Responsible for providing the company with Spanish and English Ads text and formats in Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Katharsis
    Creador de contenido independiente
    Katharsis
    Sep 2021 - Jan 2022 (5 months)
    Redactor de artículos, infografías y copy creativo en Innovación (Liderazgo, Business agility, Business design, competitividad y tecnologías 4.0) para el Proyecto Cámara de Comercio de Bogotá - Innovalab
  • Decathlon Colombia
    Responsable de contenido - Content Manager
    Decathlon Colombia
    Feb 2021 - Sep 2021 (8 months)
    Encargado de diseñar y ejecutar la estrategia de contenido y responsable de la creación y gestión del contenido audiovisual y escrito para redes sociales
    (instagram, facebook, youtube, tiktok y linkedin), blog, pauta digital, rich media, mailing y medios offline (prensa, radio, televisión y SMS)
  • Decathlon Colombia
    Abogado - Comercial y Laboral
    Decathlon Colombia
    Oct 2018 - Jan 2021 (2 years 4 months)
  • Grupo INCLAM
    Abogado
    Grupo INCLAM
    Feb 2017 - Jul 2018 (1 year 6 months)
Education verified_user 0% verified
  • I
    Master en Análisis de datos y Big data public Remote experience
    IEBS Business School Barcelona
    Mar 2022 - Current (4 years 7 months)
  • U
    Derecho internacional, Derecho
    Universität St.Gallen
    Aug 2013 - Dec 2013 (5 months)
  • Universidad de los Andes
    Derecho
    Universidad de los Andes
    Aug 2009 - Mar 2016 (6 years 8 months)