C

Carlos Rodriguez

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Mexico
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Jobs verified_user 0% verified
  • H
    Head of Growth Marketing & Co-Partner
    Apr 2024 - Current (2 years 6 months)
    Founded the performance and demand generation vertical inside a web development agency, joining as partner in that business unit. Portfolio is predominantly B2B, spanning enterprise and mid-market accounts.

    Built the demand generation business unit from zero: proposition, target account model, pricing, delivery standard and reporting framework, with full autonomy over how it operates
    Run account-based marketing programmes for B2B clients against tiered target lists, combining LinkedIn paid, outbound sequencing and content into single account-level campaigns
    Own HubSpot day to day across workflows, lifecycle stages, segmentation, lead scoring, sequencing and pipeline reporting, alongside Klaviyo for lifecycle and re-enga
  • Prismatic
    Head of Growth Marketing, Analytics & AI Strategist
    Prismatic
    Feb 2024 - Current (2 years 8 months)
    Prismatic Digital is a Global Growth Marketing, Analytics & AI Consultancy delivering digital transformation, customer acquisition, data intelligence and AI solutions for enterprise brands across the Americas and Europe.

    Leadership of multidisciplinary teams across Growth Marketing, Analytics, Conversational AI and Creative, delivering integrated growth strategies for enterprise clients across 15+ countries.

    Core Responsibilities & Strategic Focus:
    - Strategic Leadership: Direct the agency's overarching Growth Marketing and Analytics strategies, ensuring we continuously provide top-tier, high-performance solutions for our client portfolio.
    - Operational AI Adoption: Champion the integration of Artificial Int
  • TESCOMA España
    Fractional Head of Growth Marketing
    TESCOMA España
    Apr 2024 - Nov 2025 (1 year 8 months)
    Owned Growth Marketing strategy for one of Europe's leading kitchenware brands, accelerating digital revenue through customer acquisition, CRO, CRM and data-driven decision making.

    - Development of full-funnel acquisition strategies across Google Ads, Meta Ads and Local SEO, aligning digital performance with commercial objectives.
    - Strategic consulting for executive stakeholders on Growth Marketing, customer journey optimisation, reporting frameworks and digital transformation initiatives.
    • Established executive reporting frameworks combining analytics, attribution and customer insights to support commercial decision-making and growth planning.
    - Advised on the end-to-end management of digital campaigns, restruc
  • Suministro INTEC SL
    Fractional Head of Growth Marketing
    Suministro INTEC SL
    Apr 2024 - Aug 2025 (1 year 5 months)
    Led the company's digital transformation programme, redesigning the complete customer acquisition ecosystem and introducing AI-powered processes to support scalable revenue growth.

    Strategic Initiatives & Consulting:
    - Leadership of digital transformation initiatives, redesigning the customer acquisition ecosystem through new digital assets, CRM integration and conversion-focused user experiences.
    - Conducted a comprehensive analysis of the full-funnel sales process, successfully building and deploying a highly efficient digital acquisition funnel.
    - Trained and upskilled internal teams on Conversational AI deployment to automate lead nurturing and significantly improve the customer service process.
    - Advised
  • Prismatic
    Growth Marketing & AI Innovation Manager
    Prismatic
    Feb 2023 - Feb 2024 (1 year 1 month)
    Leadership of Growth Marketing strategy across Paid Media, Analytics, SEO, CRO, Social Listening and AI solutions for international brands.
    - Development of integrated acquisition strategies spanning Google Ads, Meta, Programmatic, Retail Media, CRM and full-funnel customer acquisition.
    - Scaled commercial growth through cross-selling, upselling and strategic account expansion, strengthening long-term client value and revenue generation.
    - Consulting on marketing analytics, audience intelligence and digital innovation for multinational organisations.
    - Implementation of Conversational AI and marketing automation initiatives to optimise customer journeys and operational processes.
    - Management of Paid Media strateg
  • Vivri
    Growth Marketing Manager
    Vivri
    Jan 2020 - Jan 2023 (3 years 1 month)
    Owned Growth Marketing strategy across six brands, integrating Paid Media, CRO, CRM, Influencer Marketing and Website Optimisation to accelerate customer acquisition, digital revenue growth and customer lifetime value.

    - Management of US$2M paid media budget, optimising investment across Google Ads, Meta Ads and influencer partnerships while leading marketing initiatives for six brands, including five product brands and the CEO's personal brand.
    - Collaboration with executive leadership, commercial teams and web development to optimise the digital ecosystem, customer journey and website conversion performance.
    - Leadership of multidisciplinary marketing teams, external agencies and strategic media partnerships, includi
  • Therapedic International
    Digital Marketing & E-commerce Manager
    Therapedic International
    Jan 2019 - Mar 2020 (1 year 3 months)
    Built Therapedic's first digital commerce ecosystem, establishing new customer acquisition channels through e-commerce, marketplaces and performance marketing.

    - Development of end-to-end e-commerce growth initiatives, integrating Google Ads, Meta Ads, Mercado Libre and Linio to expand digital sales channels and customer acquisition opportunities.
    - Management of annual marketing investments exceeding US$1M, developing integrated communication campaigns for Mexico's leading retailers, including Liverpool, El Palacio de Hierro and Coppel.
    - Collaboration with Commercial, Product Development and Operations teams to launch new digital-first product initiatives, including Therapedic's first mattress-in-a-box solution.
  • Shell
    Digital Marketing Consultant
    Shell
    Jan 2019 - Jan 2020 (1 year 1 month)
    Key Responsibilities:
    - Execution of paid media campaigns to drive brand awareness, leveraging platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
    - Development of social media strategies, including content calendars, platform selection, and audience segmentation to maximize engagement.
    - Implementation of data-driven optimizations for paid media, improving targeting, ad creative effectiveness, and budget allocation.

    Achievements:
    - Enhancement of social media campaign performance through competitive benchmarking and audience analysis, increasing engagement and brand visibility.
    - Optimization of digital marketing efforts by aligning paid media strategies with Shell Mexico’s brand identity, impr
  • Therapedic International
    Marketing Project Manager
    Therapedic International
    Jan 2017 - Jan 2019 (2 years 1 month)
    Leadership of strategic marketing and product development projects, coordinating Branding, Packaging, E-commerce, Commercial and External Agency teams.

    - Management of integrated communication programmes for Liverpool, El Palacio de Hierro and Coppel, supporting commercial growth through in-store, digital and programmatic marketing initiatives.
    - Oversight of the company's first e-commerce platform, coordinating cross-functional teams from concept through commercial launch.
    - Development of lead generation and acquisition campaigns across Google Ads, Meta Ads and LinkedIn Ads, supporting both B2B sales and digital commerce initiatives.
    - Implementation of reporting frameworks, marketing KPIs and performance dashboa
  • M
    Co-founder & Head of Growth
    Mobiza Muebles
    Jan 2015 - Jan 2017 (2 years 1 month)
    Co-founded an e-commerce furniture business, developing the company's commercial strategy, digital acquisition model and operational processes from inception.

    - Development of full-funnel customer acquisition strategies across Google Ads, Meta Ads, email marketing and online marketplaces, driving sustainable business growth.
    - Management of marketplace growth across Mercado Libre and niche e-commerce platforms, optimising product positioning, pricing strategy, merchandising and conversion performance.
    - Implementation of experimentation frameworks, including A/B testing, customer benchmarking and conversion optimisation to maximise sales efficiency.
    - Leadership of supplier negotiations, procurement, pricing strate
  • A
    Marketing Specialist
    ARTABAN INTERNACIONAL SA DE CV
    Jul 2014 - Jul 2015 (1 year 1 month)
    Development of integrated marketing initiatives supporting brand growth across retail, product marketing and commercial channels.

    - Management of lead generation campaigns through Google Ads and Meta Ads, delivering qualified opportunities to the commercial team and strengthening customer acquisition efforts.
    - Collaboration with Product Development and Commercial teams to identify market opportunities, supporting the launch of new product lines through customer research and competitive analysis.
    - Planning of trade shows, commercial events and product launches, coordinating marketing assets, promotional materials and customer engagement initiatives.
    - Creation of sales enablement resources, marketing collateral an
Education verified_user 0% verified
  • Escuela Bancaria y Comercial
    Licenciatura, Marketing
    Escuela Bancaria y Comercial
    Jan 2019 - Jan 2023 (4 years 1 month)