Carlos Piña Digital Media Director

Paid Media Specialist

Kalungi

Feb 2023 - Jul 2023 (6 months)

- Increase ARR by 40% generating better qualified leads and increase the revenue per lead
- Improve Conversion Rate across different paid media channels
- Manage campaigns within various digital platforms (ie: Google Display Network, Facebook Audience Network, Amazon Ads) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
- Ensure campaigns are pacing according to overall strategy and expectations by monitoring performance and making changes when necessary.
- Manage campaign budget across various platforms daily, weekly, and quarterly.
- Collaborate with Specialists and Project Managers on upcoming campaigns to determine the best
platforms, target audienc

Growth & Digital Media Lead

SUMA Wealth

Sep 2020 - Current (6 years 2 months)

- Responsible for the analysis, social listening and extraction of insights from the audience, driving actions oriented to increase the ROI.
- Responsible for the implementation of the multichannel strategy and enhance the roadmap of campaigns, products and initiatives with Agile methodology.
- Lead the strategy, management and optimization of paid and organic campaigns across different digital channels with focus on performance.
- Manage the negotiation, Integration and Configuration of data sources, automation and business intelligence platforms with external suppliers and internal team.
- Analysis and enhance of funnels, pipelines and customer journeys for all the brand initiatives.
- Budget Management ensuring a

Business Growth & Digital Media Consultant

Athom Us

Sep 2019 - Jan 2023 (3 years 5 months)

- Lead and perform media audit, data sources integration and automated processes for sales aligned to the business objectives.
- Identification of growth opportunities for large, medium and small companies thanks to the analysis of audiences and audience’s behaviors.
- Focused on maximizing profitability, optimization of results and improvement of conversion indicators.
- Analysis of the competition, generation of dashboards and analytics of the different channels to determine attribution models.
- Lead strategies focused on eCommerce, Affiliate Marketing, Automation and Social Selling.
- Work together with the technology, content, marketing and design areas in the prototype and product construction phases to ensure

Digital Media Director

Forward Media

Aug 2018 - Dec 2018 (5 months)

- Responsible for the strategy, planning, implementation and optimization of media with a focus on performance.
- Generation of reports and smart dashboards for the supervision of core metrics.
- Management of the media budget, supervising the indicators and leading the digital media and data team.
- Implementation of multichannel strategies aimed to increasing sales through digital channels.
- Optimization of digital channels, acquisition strategies and monitoring its e-commerce platforms to maximize the profitability.
- Decrease the cost per result and lead new strategies to acquisition.

Digital Media Director

Havas Media

Apr 2017 - Aug 2018 (1 year 5 months)

- Responsible for the strategy, planning, implementation and optimization of media with a focus on performance.
- Negotiation with partners, suppliers and platforms as Facebook, Google, Programmatic, Exchanges, etc.
- Implementation and Management of CRM, CRO, Databases, DMP and Automation Tools.
- Management of the media budget, supervising the indicators and supervision of the digital media and data team.
- Identification and Implementation of new business opportunities.
- Increase the customer’s value through implementation of Cross-Sale and Up-sale strategies.

Digital Media Director

Zenith Optimedia

Aug 2015 - Apr 2017 (1 year 9 months)

- Content and media strategies for digital platforms of mass consumption brands.
- Generation and Execution of customer acquisition strategies.
- Construction of digital ecosystems and actionables to increase sales through digital channels.
- Work with internal areas of the brands (Commercial, Product, Customer Service, IT and Marketing) for the application of offline/online actions.
- KPI monitoring, budget management and digital media team supervision.

Content Director Planetaurbe Networks

Cadena Capriles

Sep 2010 - Dec 2011 (1 year 4 months)

- Conceptualization and generation of content and marketing strategies.
- Management of the creative department in charge of different channel sections.
- Support in digital transformation processes.
- Generation of scripts, strategies and concepts for weekly audiovisual products.
- Positioning analysis, SEO, UX and user experience.

Carlos Piña

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Carlos Piña

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